sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Heinz Marketing

NOVEMBER 9, 2021

By Jamie Montoya , Client Engagement Manager. In partnership with Drift , we surveyed over 500 B2B professionals to understand how the B2B customer experience has transformed over the past year. Removing friction across digital channels is important to staying top of mind for B2B customers. Patience is scarce.

Marketing AI 116

Marketing AI Research Conversion Marketing Management 116

PureB2B

AUGUST 19, 2018

The sales cycle is composed of phases required to sell a product or service. A long sales cycle typically requires several touch points and spans several weeks to months. Harvard University found that at least 25% of B2B sales cycles take a minimum of 7 months to close. Implement Paid Search for the “Top of the Funnel”.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

PureB2B

AUGUST 19, 2018

The sales cycle is composed of phases required to sell a product or service. A long sales cycle typically requires several touch points and spans several weeks to months. Harvard University found that at least 25% of B2B sales cycles take a minimum of 7 months to close. Implement Paid Search for the “Top of the Funnel”.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. Top of Funnel Content To attract prospects initially, you’ll need videos on high-level topics with mass appeal.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Circle Studio

DECEMBER 19, 2018

Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. But while proposals do play a crucial role in helping get new business, a firm’s approach to marketing shouldn’t be focused solely on project pursuits and limited to proposals. Lose some (tactical) weight.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Heinz Marketing

JULY 26, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! My name is Matt Heinz. Kris: Yeah.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

B2B Marketing Analytics

AUGUST 31, 2021

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. The funnel status/stage of the engaged contacts. This is where.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Other channels have not closed yet.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

BDB

MARCH 1, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Integrated B2B

NOVEMBER 25, 2019

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized? Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Vision Edge Marketing

NOVEMBER 15, 2018

Maybe you use a graduated scale where you give touch points closer to the end of the buying journey more value than touches earlier in the process? The leadership team expects Marketing to understand which channels, touches and content have the greatest impact on generating conversations, consideration and ultimately consumption.

Marketing Attribution 151

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 151

Televerde

FEBRUARY 6, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series. Stumped by a sales or marketing situation? Dear Televerde, I’m a Sales Director at a large tech company. We’ve got you.

B2B Thought Leadership 52

B2B Thought Leadership Case Studies Case Study Thought Leadership 52

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Heinz Marketing

DECEMBER 11, 2017

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

LEADership

JULY 28, 2015

Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations. Is our marketing budget and campaign planning process making the right use of customer data?

Work Management 40

Work Management Process Marketing Management B2B Marketing 40

PathFactory

JANUARY 3, 2020

The New Year stands before us like a blank Google Doc, waiting for its marketer to strategize and set goals. With the new year comes a new batch of exciting B2B marketing trends and challenges. Podcasts rose to new heights and marketing chatbots became the preferred method of interaction for users. Here we are!

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Heinz Marketing

MARCH 4, 2019

It’s another great episode of our weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. They drown. Today is no different.

Top of Funnel 72

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 72

The Lead Agency

SEPTEMBER 13, 2020

While these tactics are often used in the B2C landscape, B2B marketers should take note. B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Content marketing has been and will continue to be, an effective way to engage buyers.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Heinz Marketing

JUNE 21, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So I’m Christel, I’m a B2B Marketeer.

Work Management 99

Work Management Peer-to-peer Marketing Management Account Based Marketing 99

Heinz Marketing

JUNE 24, 2019

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 75

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 75

Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. Plan, plan, plan. Allow time for Q&A.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

NetLine

APRIL 19, 2019

After the bustle of setting up for B2BMX in Arizona, we were excited to see the smiling, familiar face of our marketer pal and client Jason Hinojosa, Account Based Marketing Manager at Icertis. How does content marketing fit into your overall marketing strategy? .

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

TaylorMadeIn KEW

JULY 9, 2017

In my last post , I wrote about the advice I’d give to those just starting out or in the early stages of a career in B2B marketing. Without a doubt, for me the best piece of marketing advice has to be: ‘Don’t let the Big Tactic get in the way of the Big Idea’ . Tactics are for the moment; ideas are forever.

B2B Marketing 63

B2B Marketing B2B Thought Leadership B2B Best Practices 63

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. I have used sales pipeline return on marketing spend. It helps here to take a narrow view.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

B2B Marketing Directions

APRIL 2, 2017

Two recent studies provide several important insights regarding the role and importance of thought leadership content in the marketing mix. Thought leadership content is often the primary means of creating the initial engagement with a potential buyer.

Thought Leadership 45

Thought Leadership B2B Thought Leadership Content Marketing Agencies 1 45

Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects. To sales, they are a waste of time. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Terminus

JULY 28, 2020

And it’s never been more of a timely tactic and part of your marketing mix. Dan: In b2b, it’s, it’s easy to get someone’s business address, right? The COVID-19 Marketing Mix. They’re the ones on the front lines that are talking about these things in our thought leadership.

Relevance 26

Relevance Brand Identity Branding B2B Thought Leadership 26

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. I resisted treating it as a standalone in the survey.

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100