KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. Analyze Your Content Funnel. Go Multi-Channel.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Adobe Experience Cloud Blog

JUNE 21, 2016

Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Good luck with that.”

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Look at things like sales qualified or accepted leads, opportunities, pipeline value, and revenue. Use the right attribution models. Impact measures.

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Adobe Experience Cloud Blog

OCTOBER 11, 2018

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. When marketing, sales, success, finance, etc. You manage what you measure! More likely to use multi-touch attribution. Organizations can plan, manage, and optimize for what they can measure. They do more ABM.

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

Engagio

JANUARY 20, 2024

Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy. With a thoughtful approach, she highlights the power of alignment, focus, and prioritization across teams to enable organizations to adapt quickly to changes.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Simply dabbling in multi-channel marketing is no longer an option. Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand. In fact, many decisions for both B2B and B2C products are made long before interacting with a human being.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Adobe Experience Cloud Blog

AUGUST 28, 2015

The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Event Check-In Process. Ask your marketing automation provider how they can help you with multi-touch revenue attribution.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Walker Sands

NOVEMBER 20, 2020

From brand awareness to lead generation and sales enablement, the modern marketer needs to have a hand in everything. However, driving revenue is our biggest responsibility as marketers, so it’s imperative to tie all marketing activities back to bottom-line revenue in order to prove our success to senior leadership and internal stakeholders.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Content Standard

MARCH 21, 2022

It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Featured Video: A T-Shirt Design Mistake that Kills Your Sales.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Heinz Marketing

APRIL 4, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of Sales Pipeline Radio.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

B2BMarketing.net

FEBRUARY 8, 2024

The result, far more than a cheat sheet, is a thoughtful, far-reaching, and highly insightful plan for how the CMO can achieve what is arguably their primary, yet so frequently elusive, goal: to be genuinely indispensable to the CEO and the management team as a whole. I is for impeccable: “With my thoughts, words and actions.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Look at things like sales qualified or accepted leads, opportunities, pipeline value, and revenue. Use the right attribution models. Impact measures.

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Let’s dive in.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

SWZD

JULY 9, 2019

The power of having a customer-first approach, clear metrics, and an independently branded thought leadership program for engaging senior leaders – we talk about these themes and more with Rebecca Stone , vice president of marketing at LiveRamp. Engaging C-Level Leadership. About LiveRamp. Ideal Customer Profiles.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Whatever your situation is, one thing’s for sure: trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice.

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 20, 2017

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. Gain Full Company Support .

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

APRIL 10, 2015

Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing. 2. Streamline the Email Marketing Process. As one of the consistently most popular and effective marketing tactics, email marketing cannot be ignored. 5. Score Leads for Sales Readiness.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. Running Multi-Channel Marketing Programs. Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations. Here are proven tactics for your B2B manufacturing marketing.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

Sales teams demand more leads but often complain they’re not the right ones. Most participants used a mix of digital, events, offline, and sales related channels. Sales Loves Events. Attribution. Last touch is the most common attribution method used, followed by first touch and multi-touch.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Sales Cycle 134

Adobe Experience Cloud Blog

MARCH 25, 2019

For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. But while we may better understand marketing attribution , the technology, processes, and skill sets around it aren’t always so clear. And nearly 30% aren’t using an attribution model at all. Choose your attribution model.

Marketing Attribution 133

Marketing Attribution Multi-Touch Attribution Lead Ranking Allocation 133

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Heinz Marketing

FEBRUARY 8, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Today, Paul, we actually have a little bit of B2B royalty here.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114

Contently

MAY 21, 2019

They create blog posts, infographics, videos, and more to generate awareness and establish thought leadership. The second method is content attribution. This applies more to B2B companies with longer sales cycles and more expensive products. By now, most brands understand the benefits of good content.

Multi-Touch Attribution 167

Multi-Touch Attribution Content Marketing Marketing Analytics Tools Content 167

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Directive Agency

MAY 26, 2017

Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. For example, we here at Directive Consulting niched our business to focus on B2B. We rebranded our entire online presence and niched our business towards B2B about two months ago (March, 2017).

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. I looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.

Multi-Touch Attribution 48

Multi-Touch Attribution Sales Management ROI Top of Funnel 48

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Sales & marketing alignment. Manager, Inbound Marketing, Marketo.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. Marketing Attribution and Funnel Metrics Are Still the Key.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM). At its core, ABM is a strategy that aligns marketing with sales to focus on key accounts and increase the impact of marketing activities on a company’s bottom line. Targeting and Management of Named Accounts.

Account Based Marketing 48

Account Based Marketing ABM Lead Scoring Lead Ranking 48

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98