Webbiquity
OCTOBER 29, 2019
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software?
eTrigue
FEBRUARY 2, 2022
What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. But email marketing alone has significant disadvantages. In the end, the gains are worth it.
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Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Here’s what I was looking for: Stop depending on batch-and-blast. Use customer data to inform email programs. Call on vendor and tech partners to help us succeed. The answer is, sadly, not much.
Optinmonster
DECEMBER 18, 2023
Are you looking for the best SMTP provider to ensure your emails are delivered? Transactional emails are a pivotal part of running any online business. Customers and subscribers expect to receive email notifications about their orders and any changes to their account. WordPress relies on PHP to send emails.
Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. How do I segment my email lists?
BenchmarkONE
NOVEMBER 4, 2021
Like so many areas of business, in recent years, the field of marketing has evolved to make use of the major advances in technologies of automation, such as artificial intelligence, machine learning, and more. Together, these technologies are increasingly being applied to the burgeoning discipline of sales and marketing automation.
Litmus
MAY 16, 2022
Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). Read on to learn: What is content marketing automation?
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