eTrigue
FEBRUARY 2, 2022
What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. But email marketing alone has significant disadvantages. In the end, the gains are worth it.
PureB2B
MAY 30, 2022
Marketing Automation is a way that automates your marketing for you, it is designed to help you to prioritize and execute your marketing tasks in a more streamlined and efficient way. Email marketing automation allows you to send out emails to your subscribers based on a pre-defined trigger or event.
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Webbiquity
OCTOBER 29, 2019
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software?
Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. How do I segment my email lists?
Litmus
MAY 16, 2022
Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). Read on to learn: What is content marketing automation?
Heinz Marketing
OCTOBER 26, 2021
By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. Everyday we are bombarded by marketing emails. Yet as marketers, we still send them. Marketing emails have little to no overhead and can be sent in a “batch and blast” approach, reaching a broad audience in one click.
Net-Results
MAY 21, 2019
“Email marketing” is a term that’s often used to describe marketing tactics that involve one-to-many messaging. In other words: “blasting” out emails to a list of subscribers. Marketing automation” is a term of confused with “inbound marketing”, which is a strategy far more focused on 1:1 conversations.
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