Misconceptions About B2B Buyer Personas
Marketing Interactions
JUNE 27, 2021
I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are building and promoting what I’ll just call fake personas. Yes, I agree.
Let's personalize your content