Sales Intelligence: What to Expect When You’re Prospecting
Zoominfo
APRIL 23, 2020
Uniqueness : Are there duplicate records? Can records be combined? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. How Do You Measure Data Quality? Timeliness : Is the data fresh? Has it been recently confirmed? Burned by Churn.
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