Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Zoominfo

OCTOBER 15, 2019

It’s not hard to see why — only 21% of emails from email campaigns are opened. Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference. Opening A Cold Email Template Ready to start a conversation with any sales prospect in your database or CRM?

Template 113

Template Zoominfo Ethics B2B Sales 113

Salesforce Marketing Cloud

MAY 23, 2024

First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand.

Click Rate 123

Click Rate Content CAN-SPAM Banners 123

SendX

AUGUST 31, 2020

The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Optinmonster

APRIL 24, 2024

This email is called a double opt-in confirmation email , and your new leads must take the extra step to confirm their subscription. Otherwise, they won’t get your emails. Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email.

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Opt-in Opt-out CAN-SPAM Deliverability 107

SmartBug Media

OCTOBER 4, 2022

Data privacy is an increasingly important issue for people and email service providers (ESPs). ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam. Have you ever checked your spam folder and noticed the number of emails from legitimate companies?

Domain 98

Domain Deliverability CAN-SPAM Template 98

Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules?

Deliverability 94

Deliverability Rules CAN-SPAM Phishing 94

ClickDimensions

APRIL 25, 2024

Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. Page Contents Toggle Optimized Email Templates What Is Mobile Optimization? Deliverability What is Email Deliverability?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

SendX

OCTOBER 9, 2020

Email marketing is an old technique of engaging and getting the new audience but it’s still effective. If email marketing were dead, then people wouldn’t be using it to send you promotional messages. No Target Group “ According to one study, 77% of the ROI is if you send the email to the target audience ”. Source: pexels.com 3.

Email Marketing 195

Email Marketing Effectiveness Marketing & Strategy Marketing Strategy 195

Litmus

NOVEMBER 30, 2023

Yet your beautiful email campaign may never actually reach the inbox. In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. Email deliverability is a complicated, technical beast. it can be difficult to know what went wrong. What is a spam trap?

Deliverability 110

Deliverability CAN-SPAM Opt-out Opt-in 110

Navigate the Channel

AUGUST 23, 2023

Crafting an attention-grabbing subject line and a compelling email body is just the start. The true effectiveness of your B2B email campaign hinges on whether it successfully reaches the recipient’s inbox. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

SendX

NOVEMBER 12, 2020

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! That is, if you want your email outreach to turn prospects into qualified leads.

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Outreach Campaigns Work Management Marketing Management 195

Optinmonster

AUGUST 16, 2023

You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. For example, you get to beautify emails by using pre-designed templates.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? Don’t mislead.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Martech

MAY 4, 2023

YouScan , a platform for social media listening with image recognition, has introduced Insights Copilot which can provide insights based on a very large number of online conversations. It answers any questions related to a specific monitoring query and removes mentions that are not relevant or spam, increasing the accuracy of the response.

Marketing AI 99

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 99

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SendX

APRIL 26, 2021

How often should I send emails? As often as you can without annoying your customers. For some companies, this might look like once a week; for others, they can send daily emails while maintaining high engagement levels. An unfamiliar ‘From’ line is also an easy way to get marked as spam or unsubscribed.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. If you’ve failed to show value with email in the past, step back and build a roadmap for the future. Are We Ready to Improve/Add Email? Create your list.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. Which Has Better Reach: Email or Social Media? Email list is an owned media.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. In other words, email marketing works if you work it! A tool with great features but a bad user experience can increase full adaptation time by an entire quarter.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Smashmouth Marketing

OCTOBER 1, 2021

Part of nurturing your leads is recognizing what makes them unique and meeting them where they are so you can best provide the information that is most likely to convince them to buy. Things that can live on their desk and be subconscious reminders of your service or product are strong options to include in these packages.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Litmus

APRIL 29, 2021

Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. But, what about the equally-as-important-yet-often-overlooked plain text emails? START TESTING NOW ?.

CAN-SPAM 129

CAN-SPAM Bandwidth Template Deliverability 129

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. We understand.

Creativity 304

Creativity Examples Marketing Budget Urgency Marketing 304

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? What Is Email Automation? ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Automation Zoominfo Auto Responder Touchpoints 130

Binary Demand

APRIL 24, 2023

Personalization, segmentation, and automation are all crucial elements of an email marketing strategy, allowing you to customize your messages per your target audience’s specific needs and interests. A robust strategy also helps analyze your email campaign’s performance and identify improvement areas.

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Vision6

APRIL 25, 2023

So these emails provide the perfect opportunity to flaunt one of your latest drops or new products. Reduced spam complaints and unsubscribes Remember it may be some time before you send your next email so if you don’t communicate at the time of signup, subscribers are more likely to forget they ever joined in the first place.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Predictive Response

NOVEMBER 23, 2022

In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. The footer is often overlooked, forgotten and can be uninteresting to the reader. What is an Email Footer? Branding/Logo.

Privacy Policies 52

Privacy Policies CAN-SPAM Copyright Privacy 52

Predictive Response

AUGUST 15, 2022

This means that the moment you press the “send” button on your next email newsletter, someone will read it. An email newsletter should be an essential part of your digital marketing strategy. You can share news tips and updates on your product, service, or nonprofit. Building an email newsletter can be time consuming as well.

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Newsletter Template Ad Frequency Eye-Tracking 98

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65