B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Studies Research 70

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites.

Enterprise Management 305

Enterprise Management Sales Management Work Management Marketing Management 305

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Vision Edge Marketing

JUNE 4, 2024

A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. Business too can harness the power of validation research, a form of feedback and testing, to ensure key messages resonate with the intended customers and prospects.

Validation 247

Validation Positioning Work Management Marketing Management 247

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . This is the first step to ensure your business has a smooth start.

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 86

Customer Surveys B2B Marketing B2B Marketing & Strategy 86

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 190

Relevance Research Opinions Content 190

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. The problem was that no one knew who they were.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. The data used for the report was not derived from surveys or interviews but from actual engagements with B2B content. compared to 2022 levels. over last year.

Marketing AI 70

Marketing AI Research B2B Content 70

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Source: 2019 Content Preferences Survey Report.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

B2B Marketing Directions

SEPTEMBER 1, 2019

In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. This research found that a substantial number of companies have made original research an integral part of their marketing efforts.

Customer Surveys 49

Customer Surveys Research Effectiveness B2B Thought Leadership 49

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

KoMarketing Associates

JANUARY 29, 2019

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report. Marketers Continue to Invest in Content Marketing.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. Surveys rely on strong recall skills, which may be challenging for those with ADHD. It even improved the quality of the research results. I had to meet people where they were.”

Research 52

Research Design Peer-to-peer Ethics 52

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. This was followed by website (36%) and social media (34%).

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. In both cases, listen for questions customers ask.

Contact Marketing 77

Contact Marketing Customer Surveys Contacts B2B Marketing 77

illumin

MAY 9, 2024

In most cases, brand lift is measured by conducting a brand lift study. There are various methods to conduct brand lift studies. One of the most common ways is primary market research. Primary market research includes data gathered from surveys, focus group discussions, and interviews.

Advertisements 101

Advertisements Advertising Brand Identity Branding 101

KoMarketing Associates

OCTOBER 16, 2018

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. For this reason, marketers may be able to stand out by putting their most compelling case studies and testimonials front and center.

Planning 120

Planning Customer Surveys Marketing Plans Case Study 120

KoMarketing Associates

AUGUST 14, 2018

Marketers have a wide array of avenues they can take to reach their target audience, but new research suggests that it can be extremely difficult for them to break through the noise. For this reason, marketers may be able to stand out from the pack by putting their most compelling case studies and testimonials front and center.

Customer Surveys 120

Customer Surveys Case Study Case Studies Custom Publishing 120

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Marketing Insider Group

MARCH 2, 2020

While we like to think that buying decisions are based on logic and facts, that’s rarely the case. A Forrester and FocusVision study found that the way consumers feel is 1.5 Instead, you need to shift to a research strategy that provides context and depth to your data. Hear from Customers Directly with Surveys.

Case Studies 315

Case Studies Customer Surveys Trust Marketing Forrester 315

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys. So, how can you get on a shortlist?

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

SalesGrape

JUNE 5, 2024

Conduct market research to identify the demographics, preferences, and pain points of your potential customers. This involves listening to customer feedback, conducting surveys, and engaging in conversations to gather insights. Use real-life examples and case studies to support your claims.

Marketing Management 77

Marketing Management Allocation Lead Scoring Lead Ranking 77

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample. All survey participants play a part in technology purchasing decisions for their company.

Work Management 98

Work Management Marketing Management Research Allocation 98

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Start with keyword research. Yes, better.

SERP 226

SERP Keywords Eye-Tracking Planning 226

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Webbiquity

OCTOBER 5, 2021

The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. Here are six more interesting results from the SWZD research. Testimonials: Customer reviews and case studies are big. Among companies based in the U.S.

Enterprise Management 314

Enterprise Management Work Management Marketing Management Paid Search Agency 314

Zoominfo

MAY 22, 2024

On average, beta users created almost twice as many sales opportunities compared to non-users in the same roles and companies, and reduced their time spent on account research and manual tasks by 10 hours per week.

Zoominfo 130

Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130