Litmus
SEPTEMBER 20, 2022
For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. Phase #6: Email deliverability.
Litmus
JULY 8, 2021
Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. List growth and churn rate. Inactivity rate. Soft and hard bounce rates. Spam complaints and complaint rate. Deliverability metrics. Keep an eye on metrics like: Delivered rate.
Litmus
JULY 20, 2021
The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100. Unsubscribe rate.
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