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How Phoenix Children’s Foundation Partners with Philanthropists to Deliver World-Class Care

Zoominfo

Since first opening its doors in 1983 with just 124 pediatric beds, Phoenix Children’s Hospital in Arizona has grown to become one of the most acclaimed specialist pediatric hospitals in the world. Today, Phoenix Children’s provides specialist care across a broad range of disciplines, from cardiology to neurosurgery.

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Unlocking growth: The power of user communities for B2B SaaS companies

Martech

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. They are critical to scalable return on investment.

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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. Get back to basics.

Tips 246
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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This is especially true in large urban centers. So, how can marketers reach this broad and profitable segment? TV is as efficient as it is effective.

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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Growth is going to be challenging according to the recent Business Roundtable survey. And does having one make a difference?

Planning 212
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Should Your Job Posting Require a Degree? 

Zoominfo

But as the pandemic took hold and in-person classes were put on pause, many students began to rethink the importance and cost of a degree. At ZoomInfo, we assess the strengths and weaknesses of every candidate, as well as how they compare to their peers through the Bryq pre-hire assessment. Education Essential?