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Demand gen vs. lead gen: Have we reached a final verdict?

Martech

He analyzed data from across HockeyStack’s customer base and published a report that, in his mind, delivers the final verdict on the demand gen vs. lead gen discussion. Canberk Beker So the good thing about HockeyStack is now we have more than 100 customers, like close to 200 customers. So it is still broken.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. It doesn’t currently do identity resolution to build unified customer profiles, but is moving in that direction. Datorama is one of them.

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New versions of ChatGPT and other AI martech releases this week

Martech

added AI to its headless CMS platform. The integrated functionality “provides control of content from ideation to editing to customer experience in real time, showing what content will look like on your own websites and applications.” is a new AI-powered programmatic ad platform. Are you getting the most from your stack?

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idio Does Sophisticated Content Recommendation

Customer Experience Matrix

Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. Indeed, it meets almost all the critieria listed above, including the most important one of building and maintaining a persistent customer database. idio was one of those.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

I did a website analysis and custom demonstration for a local IT recruiting company recently. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. By Peter Caputa.

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9 Account Based Marketing Tactics That Helped Thomson Reuters Achieve a 95% Win Rate

Terminus

The account-based marketing philosophy is built around understanding your total addressable market (TAM) and then starting meaningful conversations with those accounts who match your ideal customer profile (ICP). They use Terminus to run these programmatic ads to target each account and measure the results.

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Top Reasons Why a B2B DSP is Better Than a B2C DSP

DemandBase

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).