Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. You rank higher on search engine results, which drives more clicks to your profile and content. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature.

Social Media 158

Social Media SEO Cost Per Click Media 158

Optinmonster

JANUARY 29, 2024

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 114

Paid Content ROI Content Marketing Marketing Analytics Tools 114

KoMarketing Associates

MAY 25, 2022

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Spiralytics

JULY 19, 2023

In fact, a website that takes more than 3 seconds to load tends to experience a low conversion rate. A fast-loading site gets rewarded by Google, and slower ones are often pushed downward in the search engine result pages (SERPs). Meta descriptions highly affect your click-through rate (CTR).

CMS Development 91

CMS Development Optimization SEO Practices 91

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 1: Pull your data.

CTR 53

CTR API Impressions SERP 53

Brightedge

AUGUST 4, 2020

rate Knowing what content resonates with your audience and how they navigate through your site is critical to online success. Tracking share of voice will help you figure out how you fare against the competition in the SERPs. Organic click through rate. A high CTR doesn’t always mean success, though.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. A good meta description will attract users to click through and visit your site. It’s the same with meta tags, if your meta description is bad—no one will click on your content.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Hubspot

DECEMBER 21, 2017

As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015.

Traffic 78

Traffic Features Google SERP 78

The Lead Agency

OCTOBER 8, 2020

One of the most effective ways to reduce spend on digital marketing campaigns is to get more quality clicks from the content that is already on the site. So, if 20 people see your organic search result, and 5 people clicked on it, you’d have a 25% CTR. Why CTR is an Important Metric CTR is an indirect ranking factor for Google.

Organization 62

Organization CTR Lead Scoring Lead Ranking 62

Moz

FEBRUARY 4, 2020

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." Declutters" sounds innocuous, but the impact to how we think about featured snippets and organic rankings is significant.

Positioning 72

Positioning De-duplication CTR SERP 72

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. Out of 125K searches, the page only received 273 clicks.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Directive Agency

APRIL 15, 2022

This high-intent traffic leads to higher conversion rates, higher than what we regularly see with PPC. Another great benefit of SEO is the fact that it is far less expensive, in most cases, than PPC as the website is not paying for each visitor to the website as opposed to PPC as the name suggests, pay-per-click. SEO is the way to go!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Conductor

AUGUST 12, 2021

Strategic and well-thought-out descriptions directly influence your click-throughs in search engines, meaning more organic traffic on your site and higher all-around rankings. It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. One big change is the introduction of featured snippets. Are they featured snippets or answer boxes? Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start. Click To Tweet.

FAQ 109

FAQ Traffic Features Trigger Marketing 109

Hubspot

DECEMBER 17, 2019

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. How to Optimize for Higher On-SERP Conversions.

SERP 99

SERP Ideal Customer Profiles SEO Click Rate 99

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Win SERP features.

SEO 64

SEO SERP CTR Click Rate 64

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. And, by the way, CTR is an indirect SEO ranking factor.

PPC 101

PPC Work Management SEO Top of Funnel 101

Directive Agency

APRIL 15, 2022

If one of your pages isn’t generating traffic or if you’ve recently added a high-value page and want to see if it’s been indexed, you can use the “Inspect URL” feature to take a look. See Existing CTR For Keywords & Pages . Want to boost your click-through rate? See how to increase your CTR. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Anyword

AUGUST 18, 2022

Increased engagement and conversion rates. Here, we take a look at top words to weave into your marketing content and the average CTR of the content that had these words in it. And how does CTR come into play when we’re talking about SEO? Frequently, title tags and meta descriptions are optimized with CTR in mind.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

SmartBug Media

JULY 22, 2022

If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click. This makes your ad more relevant to users, increasing the chances of people clicking on it.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

RebelMouse

APRIL 27, 2022

Click here to learn more. Your Click-Through Rate (CTR) Matters If you are showing up on a search engine results page (SERP) and have a low CTR, your ranking could drop. Make sure your headlines and subheadlines are enticing enough to get people to click through to your site. Click here to learn more.

Resources 52

Resources SEO CTR SERP 52

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. Users refuse to scroll further looking for best-suited results but only click links placed from 1st to 5th positions. This can hugely impact CTR. Featured Snippets. Interactivity.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Sharpspring

APRIL 12, 2021

The following five hacks will help you reach your specific audiences and improve your click-through rates. And by adding extensions, you’re lengthening your ad to take up more real estate on the Search Engine Results Page (SERP). Pair those two platforms to enable this feature. Add As Many Extensions As Possible.

Paid Search Agency 87

Paid Search Agency Google Ads CTR 87

Adobe Experience Cloud Blog

OCTOBER 25, 2017

To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. This feature allows advertisers to target users based on behavior that indicates they’re in the market for a particular product or service. Google can then cross-reference this search data with conversion rates on similar ads.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

SmartBug Media

APRIL 12, 2021

Select a channel, and view the “Lead” or “Click Direct Conversion Value” to see how much money it drove to your business. percent of users only click on the first result. Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Adobe Experience Cloud Blog

JULY 3, 2017

Clicks: The number of people who have clicked your ad after seeing it. CTR: Click-through rate of impressions to clicks as a percentage. CPC: The average cost-per-click across a campaign. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

seo.co

SEPTEMBER 13, 2021

Pay-Per-Click Marketing. This improves your click-through rate compared to organic searches. Your brand gets the foot in the door, and your ads get the first few clicks. Also, those clicks will be beneficial for your rankings. Fill SERP With PPC-SEO Hybrid Strategies. Let’s have a look.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Kevin Indig

MARCH 18, 2023

Beautiful site aesthetics can make the experience memorable for users, which impacts brand returning traffic , brand searches and SERP CTR, even for commodity content. As a product, content has USPs, content-market fit , features and a target audience, which are researched, tested and measured. Probably not.

Lead Ranking 52

Lead Ranking Lead Scoring CTR Paid Search Agency 52

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

SmartBug Media

JULY 16, 2021

Google and other search engines use search result interactions and page engagement as an indicator of content value: Are people clicking on your link? As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize.

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And if you think page two is good enough, you might want to reconsider this search engine traffic statistic: roughly 56% said they would rather try a different search query or engine than click on the second page of search results.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

OCTOBER 10, 2018

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Organic opportunity on these SERPs is severely limited. We have to do better.

Stats 49

Stats SEO SERP CTR 49

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Click the small box in the lower right-hand corner to apply the formula to the remaining rows. Click “Apply Conditional Formatting” → “Highlight Cell Rules” → “Less Than” and insert “0.”.

Lead Ranking 78

Lead Ranking Lead Scoring CTR SEO 78

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. More than 30% of them click on the first item on the search results while less than 10% make it to the second page.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52