Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. You rank higher on search engine results, which drives more clicks to your profile and content. Maximize your marketing efforts by optimizing for SERP and social media, both. There’s no better time to do it than now.

Social Media 158

Social Media SEO Cost Per Click Media 158

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). They often have lower search volumes but can lead to higher conversion rates because they reflect users’ specific intentions. Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC).

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is important to stay within the character limit on the meta description length to avoid having part of your description cut off by the search engine and appear incomplete in the SERP. What is a meta description?

SERP 97

SERP Click Rate CTR Display 97

Optinmonster

JANUARY 29, 2024

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 106

Paid Content ROI Content Marketing Marketing Analytics Tools 106

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 1: Pull your data.

CTR 53

CTR API Impressions SERP 53

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. A good meta description will attract users to click through and visit your site. It’s the same with meta tags, if your meta description is bad—no one will click on your content.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Spiralytics

JULY 19, 2023

In fact, a website that takes more than 3 seconds to load tends to experience a low conversion rate. A fast-loading site gets rewarded by Google, and slower ones are often pushed downward in the search engine result pages (SERPs). Meta descriptions highly affect your click-through rate (CTR).

CMS Development 91

CMS Development Optimization SEO Practices 91

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. 46 percent of clicks on a page go to the top 3 PPC ads. 41% of all click-throughs in the SERPs go to the top 3 results. PPC resellers).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? is this affecting also Knowledge Panels?

Features 111

Features SEO CTR SERP 111

Brightedge

AUGUST 4, 2020

rate Knowing what content resonates with your audience and how they navigate through your site is critical to online success. Tracking share of voice will help you figure out how you fare against the competition in the SERPs. Organic click through rate. A high CTR doesn’t always mean success, though. Bounce rate.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). You click on one of those results to visit the brand’s website. These pages also serve as material that can rank in SERPs. Table of Contents.

Traffic 109

Traffic Paid Content Organization Lead Ranking 109

KoMarketing Associates

MAY 25, 2022

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Including these can increase CTR by up to 50%, according to Google. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

The Lead Agency

OCTOBER 8, 2020

One of the most effective ways to reduce spend on digital marketing campaigns is to get more quality clicks from the content that is already on the site. So, if 20 people see your organic search result, and 5 people clicked on it, you’d have a 25% CTR. Why CTR is an Important Metric CTR is an indirect ranking factor for Google.

Organization 62

Organization CTR Lead Scoring Lead Ranking 62

seo.co

SEPTEMBER 4, 2022

Google sends out bots to evaluate title tags, among other meta elements, to determine the purpose of the page, the type of content that will be found on it, and how it should rank in search engine results pages (SERPs). Additionally, title tags represent the text you see highlighted in blue in most SERPs. How to Use Title Tags.

Tagging 97

Tagging SEO SERP Keywords 97

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is important to stay within the character limit on the meta description length to avoid having part of your description cut off by the search engine and appear incomplete in the SERP. What is a meta description?

SERP 72

SERP Click Rate CTR Display 72

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. That means getting featured will put your brand name and a link to your website in position zero, but it won’t put you onto the SERP twice. seo #contentmarketing Click To Tweet.

Features 72

Features Google SERP Click Rate 72

Brightedge

NOVEMBER 17, 2021

Mirroring the user experience on sites like Instagram and Pinterest where users scroll through results infinitely, continuous scroll will automatically load results beyond the first page – the first ten organic results – in mobile SERPs (search engine results pages). How to Optimize for Continuous Scrolling. Key Takeaways.

Google 85

Google SEO SERP CTR 85

The Lead Agency

NOVEMBER 27, 2019

We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. Look at the Search Terms Report The Search Terms report from Google Ads provides advertisers with a list of the phrases that people are actually typing into Google before clicking on the ads.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Conductor

AUGUST 12, 2021

Strategic and well-thought-out descriptions directly influence your click-throughs in search engines, meaning more organic traffic on your site and higher all-around rankings. It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Moz

FEBRUARY 4, 2020

In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data.

Positioning 72

Positioning De-duplication CTR SERP 72

KoMarketing Associates

FEBRUARY 21, 2017

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section.

Activities 136

Activities Campaigns Brand Identity Branding 136

Directive Agency

APRIL 15, 2022

This high-intent traffic leads to higher conversion rates, higher than what we regularly see with PPC. Another great benefit of SEO is the fact that it is far less expensive, in most cases, than PPC as the website is not paying for each visitor to the website as opposed to PPC as the name suggests, pay-per-click. SEO is the way to go!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. Theoretical performance Y/Y Since you achieved a stunning +40% Y/Y growth rate in 2022, you sign up for another +40% in 2023.

Forecasting 114

Forecasting SEO Microsite Domain 114

Scoop.it

MARCH 2, 2023

Click-through-rates (CTR) Click-through rates (CTR) are the percentage of visitors that clicked on your CTA (call-to-action). This metric shows which keywords or terms your audience uses that you’re ranking for on the search engines results page (SERP) and on which position.

Content Marketing 92

Content Marketing Lead Ranking Lead Scoring Brand Identity 92

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. Out of 125K searches, the page only received 273 clicks.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Huptech Web

FEBRUARY 16, 2024

Conversion rates Monitor how many leads ultimately convert into paying clients. Click Through Rate CTR measures how often people who see your content click on it. Bounce Rate % of visitors who leave your site after viewing only a page. Higher ranks lead to more visibility and traffic.

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. And, by the way, CTR is an indirect SEO ranking factor.

PPC 101

PPC Work Management SEO Top of Funnel 101

Sana Commerce

AUGUST 2, 2023

Appearing prominently in search engine results pages (SERPs). By enhancing the overall user experience, manufacturers keep visitors engaged, reduce bounce rates, and increase the likelihood of conversions. Keep track of your target keywords and monitor their positions in search engine results pages (SERPs). The result?

SEO 52

SEO Lead Ranking Lead Scoring Sales Qualified Leads 52

Anyword

AUGUST 18, 2022

Increased engagement and conversion rates. Here, we take a look at top words to weave into your marketing content and the average CTR of the content that had these words in it. And how does CTR come into play when we’re talking about SEO? Frequently, title tags and meta descriptions are optimized with CTR in mind.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

LeadSquared

FEBRUARY 4, 2021

We kept puzzling for months whether it is purely the organic traffic, or the spike in traffic is due to our increased spend on PPC (Pay Per Click) ads. But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. We knew for sure that there is a correlation.

Organization 52

Organization Google Ads SERP 52

Marketing Insider Group

MARCH 2, 2021

She clicks on an article called “11 Benefits of Outsourcing Your Content Creation.”. She goes back on Google and searches “best content creation agencies” and finds a listicle that rates and reviews 10 of the top agencies. She searches for “outsourced content creation services” on Google.

Analysis 306

Analysis Top of Funnel Work Management Lead Scoring 306

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Win SERP features.

SEO 64

SEO SERP CTR Click Rate 64

Content Standard

FEBRUARY 24, 2016

Think your AdWords clicks are expensive? As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. Clicks Are about to Get a Whole Lot More Expensive. Let’s get right to them.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

Think your AdWords clicks are expensive? As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. Clicks Are about to Get a Whole Lot More Expensive. Let’s get right to them.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40