Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

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Deliverability Rules CAN-SPAM Phishing 94

SmartBug Media

OCTOBER 11, 2023

Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability. Although there's no instant fix for deliverability issues, knowing your weak points and taking every possible measure to minimize failures is essential to maximizing profits.

Deliverability 59

Deliverability Practices Best Practices Domain 59

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? What’s the appeal of drip marketing vs. traditional email marketing? Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Send frequency .

Deliverability 101

Deliverability CAN-SPAM Opt-out Opt-in 101

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

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ROI Email Marketing B2B Marketing Marketing Automation Services 177

SendX

NOVEMBER 4, 2020

The return on investment (ROI) of email marketing is unmatched by any other marketing channel. Email marketing generates $42 for every $1 you spend on your email campaign. At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Salesforce Marketing Cloud

DECEMBER 10, 2021

If an email is sent and no one receives it, do its contents even matter? Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. What is email deliverability?

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Deliverability Email Marketing CAN-SPAM Planning 98

SmartBug Media

OCTOBER 4, 2022

Domain warming is the process of establishing credibility for a new domain by sending emails in small volumes and gradually increasing the number of emails over time. By doing so, you’re building credibility among ESPs to ensure that your email is getting delivered to subscribers’ inboxes. It increases email deliverability.

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Domain Deliverability CAN-SPAM Template 98

Delivra

AUGUST 3, 2021

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues. Authenticate your domain.

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Deliverability CAN-SPAM Opt-out Click Rate 52

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

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SMS Email Campaigns Campaigns Open Rate 98

Martech

FEBRUARY 4, 2022

Each element in this table represents a factor that you need to consider to be successful in email. The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Compliance.

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Deliverability Work Management Marketing Management Marketing AI 109

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Opt Intelligence

APRIL 25, 2021

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Just like it sounds, this is the number of people who opened your email.

Email Campaigns 62

Email Campaigns Campaigns Open Rate Click Rate 62

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. Working on Deliverability Itself.

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Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Valasys

AUGUST 6, 2021

Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

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Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Optinmonster

APRIL 24, 2024

In short, when you choose double opt-ins for your email marketing, users don’t automatically go onto your email list when they sign up. Instead, they’ll only receive your email campaigns if they’ve also clicked the link in the confirmation email to verify that they want to hear from you.

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Opt-in Opt-out CAN-SPAM Deliverability 107

Martech

MAY 24, 2024

10 crimes that will send you to email jail This incident makes me think about email (of course!). When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. How do you feel when you get email from what is clearly a purchased list? Annoyed, no doubt.

RFP 111

RFP Deliverability Blast Campaigns Budget Programs 111

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. It involves comparing two versions of an email message to see which one performs better on a specific metric. Yes, it’s an ad.

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Salesforce Marketing Cloud

JANUARY 29, 2024

What are the best practices of building and growing an email list? What tools should you use to build and grow your email list? How do you evaluate the success of your email lists? 50 ways to send better emails How do you get readers to click and read your emails? Make a new plan, Stan What is an email list?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. Which Has Better Reach: Email or Social Media? It’s hard to bucket the average engagement rate of social media as a whole. TikTok’s average engagement rate is 4.25%.

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Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability?

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CAN-SPAM Deliverability Phishing Domain 110

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Email campaign success metrics. Clicks and click-through rate.

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Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Social media vs. email marketing: which is more effective?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Martech

DECEMBER 22, 2023

But your email design can also encourage your customers to click and convert. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Get MarTech! In your inbox.

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Deliverability Copywriting Outreach Verticals 91

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. For many senders, open rates were the metrics they have historically focused on most. It is easy.

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Open Rate Deliverability Click Rate Conversion Rate 114

Martech

FEBRUARY 13, 2024

For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. What this means for bulk email senders Google already regularly sends some emails to the spam folder. If you’re hovering around.01% If you’re over.01%

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CAN-SPAM Acquisitions Click Rate Purchase Intent 110

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. It makes sure your message has reached everyone who ever gave consent to get emails from you.

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Blast Campaigns Practices Opt-out Best Practices 195

Litmus

JANUARY 25, 2022

Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Unsubscribe rate. Bounce rate.

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Email Marketing Click Rate Open Rate CTR 100

distribion

APRIL 12, 2017

By the time you design your template, finish the copywriting, create beautiful images, test subject lines and send your email, the last thing you expect is that it wasn’t delivered. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Study the warning signs.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. You hit send and wait for clicks to start rolling in. Worse, your bounce rate sky-rocketed. . Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps.

CAN-SPAM 105

CAN-SPAM Deliverability Domain Lead Scoring 105

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. In the forthcoming discourse, we shall delve into the essential B2B email marketing metrics & KPIs that hold sway for B2B marketers. Take a moment to understand the metrics available to you for these campaigns.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

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Click Rate Budget Programs Case Studies Open Rate 94

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 103

Deliverability CAN-SPAM Privacy Protection Churn Rate 103

Martech

AUGUST 31, 2023

The email marketing audit checklist covers several key components that you’ll want to master like: Enhanced performance — Create compelling subject lines and headers that boost your open rates. Copywriting and CTAs — Craft copy that persuades recipients and maximizes your click-through rate with appealing calls to action.

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Email Marketing Deliverability Copywriting CAN-SPAM 92