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Email Design Tips to Increase Click-Through Rates

SmartBug Media

A well-designed email does more than look good; it has the power to drive customers and prospects to feel a certain way, engage with your brand, and take a desired action. Let’s look at seven ways to make your emails more clickable and engaging with some user-focused best practices in design. Be brand-consistent but not restricted.

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12 Ways to Avoid Spam Filters in Your Email Campaigns

Spiralytics

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. The frustration increases when you’ve invested heavily into crafting compelling cold email campaigns, only to have them derailed before making an impact.

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Improve Your Email Campaigns With 5 Simple Email Marketing Tips

Walker Sands

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. That’s not just an interesting tidbit to keep in mind.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. 8 Methods to Writing Creative Email Subject Lines 1. So, how do you do it?

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How To Improve Your B2B Drip Email Campaigns

Belkins

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits.

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Mastering the art of email calls-to-action

SmartBrief - Marketing

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Let’s dive in and optimize your email strategy!