SmartBug Media

JUNE 7, 2021

To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines. Pro tip: Avoid these email spam trigger words in your subject lines.

Click Rate 105

Click Rate Deliverability Open Rate Mobile Marketing 105

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. My favorite though, are replies.

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Open Rate Deliverability Click Rate Conversion Rate 114

SendX

NOVEMBER 10, 2020

Plus, we have some tips for you on how to avoid them. 10 Top Email Marketing Mistakes + Tips To Avoid Them 1. And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. Congratulations!

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Email Marketing Planning Tips Paid Search Agency 355

SendX

JUNE 12, 2020

Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. And of course, don’t be thirsty for high open rate and use dirty tricks.

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Analytics Email Marketing Click Rate Open Rate 195

Optinmonster

APRIL 17, 2023

Then we’ll show you easy, actionable tips for how to write a good email subject line. By the end of this article, you’ll know how to craft subject lines that get your emails opened. But you don’t want to give away everything because otherwise they’ll just read the subject line without opening the message.

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Open Rate Practices Best Practices Urgency Marketing 84

Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

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Open Rate Click Rate CAN-SPAM Trigger Marketing 52

SendX

AUGUST 20, 2020

Source: clemensvdlinden.com 1) Open rate This metric reflects the number of people from your email list who clicked on your emails. According to statistics, 47% of people note that subject lines are the main factor that determines whether they decide to open emails or not. What Metrics You Should Analyze?

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Analytics Conversion Tips Click Rate 195

Act-On

MAY 21, 2024

We’ve got you covered with some of our favorite tips and best practices. Follow these important tips to get set up for migration success. Do you know the average open rate for an email? Want to know the average open rate for a welcome email? Make them better with our tips! Not sure where to start?

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Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

SendX

JANUARY 18, 2021

Now, when applied to email marketing, chatbots can significantly increase interaction, reaction rate, and content delivery. 5 Customer Experience Email Marketing Tips Considering that more than 293 billion emails are sent each day, the question is inevitable. Source: invespcro.com The advantages don't stop here.

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Email Marketing Tips Clickthrough Work Management 221

SendX

JANUARY 1, 2020

While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. Tip #1: Time Your Follow-up Emails Right If the recipient has decided to respond to your email, there is a 90% chance you will get it within a day or two of sending that very email.

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Tips Click Rate Open Rate Urgency Marketing 197

SendX

JANUARY 2, 2020

While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. Tip #1: Time Your Follow-up Emails Right If the recipient has decided to respond to your email, there is a 90% chance you will get it within a day or two of sending that very email.

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Tips Click Rate Open Rate Urgency Marketing 195

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate.

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Email Marketing Work Management B2B Marketing Marketing Management 171

SendX

FEBRUARY 26, 2021

At the click of a button, they’ll be sent directly to everyone on your list (or segmented lists… We’ll get to that). Websites that pay more attention to opt-ins tend to get either the high average or above-average opt-in rates. It should catch people’s attention and give them a reason to open your emails. Measure everything.

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Work Management Marketing Management Email Marketing Service 202

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

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Open Rate CAN-SPAM Clickthrough Click Rate 86

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

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Open Rate Email Marketing Optimization Deliverability 52

Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. Open Rate: 44.3%. Reply Rate: 33.3%. Open Rate: 61.8%.

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Open Rate Campaigns Case Studies Case Study 87

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. Chances are, your email subscribers liked the subject line, and it enticed them to open your email.

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Creativity Examples Marketing Budget Urgency Marketing 308

Act-On

APRIL 26, 2024

This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?)

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Open Rate CAN-SPAM Clickthrough Click Rate 62

Lake One

AUGUST 25, 2023

5 Tips: Email Marketing for Manufacturers If you’re looking for email tips like writing a strong subject line or improving email deliverability , HubSpot’s Knowledge Base and blog have you covered. Tip #1: Plan Engaging, Brief Content Emails are meant to be short, concise, and focused. What emails do you open?

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Email Marketing Tips Planning Opt-out 78

Litmus

NOVEMBER 13, 2020

Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%. Open rates are now back up to nearly 40% (even better than where we were at pre-pandemic!) So read on to find out which of Ann’s tips worked for us. So, we made some changes.

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Newsletter Validation Tips Open Rate 116

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. With carefully crafted email content, you’ll get lots of opens and clicks. Write click-worthy subject lines. Click-Through Rate (CTR).

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Distribution Marketing AI Email Marketing Marketing & Strategy 98

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR).

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Sage Marketing

AUGUST 21, 2023

In this blog post, we will explore the benefits of B2B email automation and provide valuable tips to help you leverage its potential for your business. Strong subject lines are essential to entice recipients to open your emails, while relevant and persuasive calls-to-action (CTAs) encourage them to take the desired action.

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Email Marketing Automation B2B Marketing Tips 52

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

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Email Marketing Planning Open Rate Click Rate 82

Adobe Experience Cloud Blog

APRIL 17, 2017

People want to know why your email is worth their time, so put all the important, actionable words in the front of your subject line to entice opens. In my experience, changing the structure of the sentence line to front-load the important keywords has increased open rates by 10-20%. Unique number of emails opened.

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Optimization Tips Open Rate Click Rate 130

Vision6

JULY 5, 2023

As you can imagine, this leads to higher engagement and conversion rates. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign. Maybe it’s to increase sales, drive website traffic or to improve your customer retention rates.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Only B2B

JUNE 27, 2023

In this comprehensive blog, we will delve into a wealth of powerful tips and techniques for B2B appointment setting , underpinned by relevant data and compelling statistics. According to research, personalized emails have a 26% higher open rate and a 41% higher click-through rate compared to generic emails.

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Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. This includes measures such as open rates or click-through rates. Yes, it’s an ad. Affiliate sales support independent publishing.

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Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

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Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Tip 2: Rented email lists vs. in-house lists: which performs better in industrial email marketing? Just Google list hygiene services.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Delivra

SEPTEMBER 27, 2018

It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates. Take a look at the following 12 ideas for improving your email click-through rates.

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Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Zoominfo

OCTOBER 23, 2018

In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. Make the links easily clickable: Any mobile user knows it can be a struggle to click tiny email links on a mobile device. But after all that work, you find out your carefully crafted marketing email has a record low open rate.

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Email Marketing Optimization Campaigns Tips 183

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

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Click Rate Budget Programs Case Studies Open Rate 94

Only B2B

JUNE 25, 2021

LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . Upcoming Events Tips for Business ROI Generating Tricks Blogs And Newsletters Share Your Office Culture Details About Your Service/Product . Here Are Some Logical Tips To Creating And Gathering Your Content . Helpful Tips.

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Email Marketing Tips Campaigns Planning 115

Launch Marketing

SEPTEMBER 27, 2023

By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. Designing emails that are mobile-responsive increases click rates by nearly 15%. For drip campaigns, it is key to track basic metrics such as open rates, click-throughs and conversions to gauge the effectiveness.

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B2B Marketing Lead Scoring Lead Ranking Campaigns 126

ConvertKit

AUGUST 16, 2021

but a good delivery rate indicates healthy deliverability for ConvertKit. We consider a system-wide delivery rate of 98% and above to be very healthy. In July, our system-wide delivery rate was 99.73%. Delivery rate: 99.9%. Delivery rate: 99.9%. Delivery rate: 99.9%. Delivery rate: 99.9%. Hotmail.com.

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Deliverability Open Rate Click Rate CAN-SPAM 110