Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. The result? Nearly 1,300 press mentions and more than 100,000 social shares.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Granting the social team more creative freedom.

Brand Identity 102

Brand Identity Branding Communities Viral Marketing 102

Sprout Social

OCTOBER 10, 2023

Product collaborations can take various different forms, but they leverage a creator’s creativity and influence by inviting them to design or produce specialized content, or a special edition of the brand’s products. The “Define Your Load” campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Examples 119

Examples Campaigns Advertising Agencies Burn Rate 119

Sprout Social

MARCH 15, 2024

YouTube Influencers are creators with substantial followings and engaged communities. His elaborate stunts and philanthropic videos are among the platform’s most viral content. His channel is the go-to place for the YouTube community to learn about the latest gadgets, phones, tech accessories, gaming consoles and more.

Youtube 97

Youtube Viral Marketing Peer-to-peer Impressions 97

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Technology is the tool or set of tools that will be used to manage the customer community and there are many available on the market.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Spiralytics

MAY 30, 2024

These platforms enable marketers to reach their target audiences with ease, which means that they are perfect for running ads, engaging with customers, and forming a community around your brand. These platforms are digital art galleries where you can showcase your creativity. This is how your business can benefit from TikTok.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Martech

OCTOBER 30, 2023

Be creative and put your own spin on the challenge to stand out from the crowd. Engage with your audience: Respond to comments, engage with other TikTok users, and build a community around your content. Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral.

Campaigns 86

Campaigns Top of Funnel Best Practices Marketing AI 86

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. million views.

Brand Identity 91

Brand Identity Branding Budget Programs Communities 91

Heinz Marketing

APRIL 30, 2022

A brand is a community of people who share the same beliefs despite how much marketers believe they have it under their control. A few ways to make this happen include putting it on the agenda, establishing communities, identifying collaborative projects, and offering a visceral experience. We Have a Creativity Problem.

Conversion 98

Conversion Effectiveness Brand Identity Branding 98

Buffer

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Under Armour: Expert Community-Building. Community building is a crucial part of its content marketing strategy. ALS Association: Amazing Virality. It was a truly global and viral phenomenon.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

B2B 118

B2B Youtube Top of Funnel Viral Marketing 118

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), Brands have creative freedom In the olden days, social media was just a community. One of the best things about brand marketing on TikTok is its creative freedom.

B2B Marketing 106

B2B Marketing B2B Enterprise Management Paid Search Agency 106

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? Wondering how? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

FEBRUARY 11, 2024

To get your product listed: Join Product Hunt and set up your profile Contribute to the community by upvoting and commenting Network with people on the site Add and promote your product Learn more in Product Hunt’s guide to launching on Product Hunt. Examples include: Viral marketing campaigns. What are growth hacking techniques?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

SocialPilot

JANUARY 5, 2024

Hashtags are the ticket for brands trying to get in the line for viral content. See, viral content is nothing but content that reaches audiences at the right time and touches the right nerve. That opens up the party doors for marketers looking to create brand awareness and engagement with communities. for brands.

Social Media 73

Social Media Media Viral Marketing Eye-Tracking 73

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Bannerflow

MAY 12, 2023

Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality. Uncover Niche Communities On TikTok, the power lies in cultivating thriving communities.

Viral Marketing 52

Viral Marketing Curation Trends Communities 52

Hubspot

MARCH 26, 2019

Unlike more traditional forms of advertising, this is an opportunity for you to instill creativity and humor into your content. Join our growing community for new videos every Tuesday and Friday! A YouTube description should be fun, and demonstrate your brand's personality or unique voice to an audience. TWITTER: [link].

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. ☀️ Get into the viral #FentySummatime collection that’s been selling out fast! ?‍?⤵️

Social Media 87

Social Media Media Content Storytelling 87

Contently

OCTOBER 12, 2018

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. Recently one of the tweet rants you’re talking about went viral.

Social Media 162

Social Media Work Management Marketing Management Media 162

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. Today, Dyson is still known for their viral hair dryer and straightener product lines. Dollar Tree has strong community engagement: on Facebook, they have 2.8

Brand Identity 107

Brand Identity Branding Marketing AI Social Media 107

Content Standard

JULY 29, 2016

“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. So what exactly is the reason this video went viral? It’s not magic.

Viral Marketing 40

Viral Marketing Content Case Studies Customer Surveys 40

ClearVoice

MARCH 14, 2024

Innovation and creativity: Collaborating with partners can spark creative content ideas that may not have been considered in-house. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. Can You Earn Money on TikTok? How Much Can You Potentially Earn on TikTok?

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

The Effective Marketer

JANUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. People may know about Peloton ’s stationary bike and workout classes but what people may be surprised and delighted to find out is that it also has a tight-knit member community. billion by 2021.

Social Media 128

Social Media Video Marketing Social Marketing Top of Funnel 128

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. More businesses will hire for social support and community management roles. Lingering lockdown exhaustion made it challenging for social teams to feed and foster their collective creativity,” says Hautalampi.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. According to the platform themselves, the purpose of this nest egg is to “reward” users for their “incredible TikTok videos and creativity.” You must be at least 18 years old.

Work Management 99

Work Management Paid Search Agency Viral Marketing Lock-In 99

The Lead Agency

APRIL 14, 2024

This data can inform content strategy and community management practices. Trend 8: Virality Kicks Up Through Automation We all want to go viral. Every clever campaign fills us with hope that this could be the moment to make virality happen. At its core, virality is about resonance. This, of course, is no easy feat.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

FEBRUARY 11, 2024

Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Evaluate the creative quality and originality of influencers’ content, prioritizing innovation. Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement.

Sales Management 89

Sales Management ROI Planning Work Management 89

Vidyard

APRIL 7, 2015

Which is precisely why we sat down with David Murdico , Creative Director and Managing Partner at Supercool Creative Agency. For example, are you trying to directly drive sales, build awareness, build a social media community? Then you can back into the creative concepts, production and video marketing. Definitely.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

SocialPilot

JANUARY 21, 2024

They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community. According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing.

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91

QuanticMind

JUNE 21, 2023

As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.” Granted, goofiness and viral challenges might not be your brand’s bag, and that’s OK!

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Navigate the Channel

SEPTEMBER 29, 2022

Guerrilla marketing is an ideology that focuses on low-budget creativity, virility, localization, and often the “surprise attack” over expensive, “predictable” ad campaigns. Any highly creative marketing techniques can fall flat, or worse, backfire if you misjudge your target or seem inauthentic.

Examples 65

Examples Word of Mouth Marketing Budget Brand Identity 65