Walker Sands
JUNE 5, 2024
Our commitment to evolving and nurturing the employee experience ensures that our team can best support our clients’ needs and foster a vibrant community, whether in our offices in Chicago, Seattle and Boston or among our remote employees. You currently hold two leadership roles: VP of PR and Managing Director of our Boston office.
Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. When customers share a post or photo featuring a brand or product, their entire network sees it. “Word of mouth” marketing is key for creating community and virality.
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Webbiquity
NOVEMBER 15, 2022
Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Build upon your networking skills.
Sprout Social
AUGUST 10, 2022
Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022. jordan_fisher. #ad
Heinz Marketing
JUNE 21, 2022
By Maria Geokezas , Chief Operating Officer at Heinz Marketing. Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. 4 Ways to Trigger Community-Led Growth.
ClearVoice
AUGUST 13, 2020
All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.
Hubspot
FEBRUARY 26, 2020
Let's face it — building brand awareness isn't the easiest task for a marketer. Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company's core values and offerings. That's where local PR comes into play.
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