Maintain: Keeping Your CRM Data Perpetually Clean and Current
Zoominfo
APRIL 9, 2024
The final, critical step in the CRM data hygiene process is all about maintenance. Teams don’t only need clean data — they also need a way to make sure their CRM doesn’t backslide into chaotic, messy data. This means the updates you set up need to reflect the changing nature of your total addressable market (TAM).
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