Vision Edge Marketing

APRIL 14, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. This is the domain of scenario analysis and planning. Improve Your Ability: Simulate, Practice, and Plan. Why use them in your planning?

Contingency Planning 141

Contingency Planning Planning Terms and Conditions Analysis 141

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Customer Experience Matrix

MAY 23, 2012

Ask most marketers how they measure performance, and they’ll tell you they look at results: incremental revenue or return on investment if they’re available, or response rates if they're not. I agree that revenue is important, but humbly suggest that there’s more to marketing measurement than ROI. Benchmarks. Projections. Operations.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hinge Marketing

SEPTEMBER 10, 2019

It’s easy to become overwhelmed by the myriad financial, operational and marketing details that surround such an event. Once you’ve identified the major risks, develop realistic contingency plans to handle each of them. Plan for Integration Challenges. Health Plans —How different are the two firms’ health plans?

Contingency Planning 65

Contingency Planning Acquisitions Guidelines Work Management 65

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

ClearVoice

JULY 16, 2019

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. A point of clarification for the marketers reading this: Story ideation is considered a part of the process of proving one’s salt, for writers or video producers. Provide feedback on your needs.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Optinmonster

MARCH 22, 2024

Do you want to learn how to make an eCommerce business plan? Either way, if you’re going to do serious eCommerce business, you need a business plan. Why Do You Need An eCommerce Business Plan? 1-Page eCommerce Business Plan The Traditional eCommerce Business Plan Why Do You Need An eCommerce Business Plan?

eCommerce 72

eCommerce Planning SWOT Business 72

Martech Advisor

AUGUST 23, 2019

Marketers are forced to reshuffle their schedules, and customers are often left in the lurch. To mitigate the impacts of social media outage (an increasingly common phenomenon), we look at: What marketers can do to prepare for outage scenarios. Develop SMS marketing capabilities so you can update your customers in case of an outage.

Social Media 62

Social Media Contingency Planning Media SMS 62

Hubspot

FEBRUARY 23, 2016

Although most companies now recognize that inbound marketing is an effective promotional tactic, it’s been viewed more often as the icing on the cake rather than a must-have. percent of companies using inbound marketing saw a significant increase in leads. Why Your Inbound Marketing Isn’t Working. But even in 2013, 92.7

Work Management 28

Work Management Inbound Marketing Marketing & Strategy Marketing Management 28

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Tens of millions of dollars in venture investments and enterprise budgets were wasted on failed category creation. As experiential muscles atrophy, you can see a loss of market share.

Work Management 94

Work Management Marketing Analytics Tools Enterprise Management Tactics 94

ClearVoice

JUNE 16, 2020

Some brands are walking the line beautifully — their marketing copy says “The world is hurting. The products lend themselves so naturally to this marketing bend. Not every part of your marketing has to be COVID-focused but it does need to convey an awareness of what is an all-encompassing issue today. We hear you.

Examples 59

Examples Contingency Planning Advertising Agencies Work Management 59

TrustRadius Marketing

SEPTEMBER 5, 2018

It’s a big question and if you find yourself in league with many marketers, one that is important to understand. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? How to Craft an Event Marketing Plan. They definitely do.).

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Customer Experience Matrix

AUGUST 4, 2022

The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. Europe recently enacted its Digital Services Act and Digital Markets Act, which are squarely targeted at reducing the power of Big Tech. In fact, the Duopoly’s share of US digital ad market peaked in in 2017, if we believe eMarketer.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

PureB2B

MARCH 12, 2019

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level.

Account Based Marketing 62

Account Based Marketing ABM Planning Lead Ranking 62

PureB2B

MARCH 12, 2019

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level.

Account Based Marketing 67

Account Based Marketing ABM Planning Lead Ranking 67

PureB2B

JULY 11, 2017

Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to the Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This means taking marketing personalization to a whole new level.

Account Based Marketing 62

Account Based Marketing ABM Planning Effectiveness 62

GrowPowerful

DECEMBER 1, 2022

As such, we’ve prepared a list of considerations and contingencies that we hope helps CEOs, investors and leaders alike figure out the tough stuff before it gets figured out for you. 1: Stop random acts of marketing. 3: Create a fully measurable marketing plan. As a CEO, pressure is coming from all sides. No ROI, no go.

Paid Search Agency 59

Paid Search Agency Planning Contingency Planning Advertising Agencies 59

Hinge Marketing

SEPTEMBER 23, 2019

What is a marketer to do? Patience and planning are out the window. Abandon all your false hopes that things will settle down so you can get back to long leisurely planning cycles and market stability. Geographically protected markets are fast becoming history. Download The Marketing Planning Guide.

Work Management 91

Work Management Planning Marketing Management Contingency Planning 91

PureB2B

JULY 11, 2017

Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level.

Account Based Marketing 48

Account Based Marketing ABM Planning Effectiveness 48

SpotMe Blog

NOVEMBER 3, 2022

This is taking its toll on event planners, strategists, and marketers who are trying their best to create unforgettable event experiences amidst a backdrop of skyrocketing costs and limited resources. In this must-read blog post, we’ll explain why having a detailed event budget template is key to running successful events.

Template 52

Template Budget Programs Enterprise Management Resources 52

Hinge Marketing

JULY 18, 2019

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework. What is a Marketing Mix?

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

SWZD

NOVEMBER 6, 2017

If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now. Demand generation spending is one of the easier marketing items to connect to ROI (compared with branding and other initiatives). Establish Your MBR (Marketing Budget Ratio).

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

Hinge Marketing

SEPTEMBER 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96

Sprout Social

AUGUST 9, 2022

That’s why, in support of the ever-growing contingent, we’ve compiled this robust list of creator tools to help them do what they do best—entertain, engage, educate and delight us. So strap in as we detail 50 of the best content creator tools on the market today. Paid plans range from $7 to $75 per month. YouTube creator tools.

Tools 139

Tools Enterprise Management Work Management Marketing Management 139