Copywriting, SME and Web 2.0 - B2B Marketing Zone

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

JULY 26, 2016

Most of the in-house marketers that I have dealt with are generally SME’s (subject matter experts) within the organisation. If their recommendation include things like article submission, content spinning, web 2.0 A good agency should have no issues showing you examples and should be proud of links that they have built.

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B2B Marketing Zone

Creating Relevant B2B Marketing Content: Walk the Talk

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

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