Choozle
MARCH 27, 2024
According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. The good news?
Choozle
DECEMBER 16, 2020
As the demand for more control, better ad quality, and improved brand safety grows, marketers have been looking to private marketplaces (PMPs) to solve them. According to eMarketer , next year, private marketplace buying will overtake the buying on open exchanges for the first time. How is it different from the open market?
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Choozle
JANUARY 17, 2019
It’s an exciting time for digital marketers. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. In their December 2018 U.S.
Choozle
SEPTEMBER 13, 2020
Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. Marketers and brands have seen the impact of shifting buying behaviors throughout the first half of 2020, and that will change how consumers prepare for the holiday season.
Martech
JUNE 29, 2022
Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?
Digilant
JULY 22, 2021
4 Ways Display Digital Advertising Adds Value to a Digital Marketing Strategy. It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. . Cost per metric (CPM). hours on their mobile device, accounting for ?
Martech Advisor
OCTOBER 1, 2019
This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. Also Read: The Future of Digital Advertising: How “Mobile-first” is turning into “Mobile-only” Marketers need to work harder to make their digital advertising effective. Avoid uninspired creative.
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