The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Email landing pages should be short and sweet.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 273

Design Paid Search Agency Companies B2B 273

Liveintent

MAY 25, 2021

Kim Kardashian’s assistant has a lot in common with your landing page designer. ” As someone who helps brands build their e-commerce expertise and DTC growth marketing strategies, Sharma wrote the guide on building great landing pages. .” Take them from prospect to customer in just one page.

Landing Pages 96

Landing Pages Top of Funnel Acquisitions Sample 96

Optinmonster

MAY 18, 2021

Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. That’s why, today, we’re going to show you how to set up a stunning Twitter landing page to captivate your Twitter audience. Why Use a Twitter Landing Page.

Landing Pages 77

Landing Pages Twitter Optimization Template 77

Metadata

JUNE 16, 2021

Why do so many B2B landing pages fail to convert well? I can tell you right now it’s not because you haven’t devoted enough time to: Figuring out the personas you’re targeting Nailing down the marketing angles you want to use to reach them Getting designers to whip up a layout and eye-popping creatives that look juuuuust *right*.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Unbounce

FEBRUARY 25, 2020

We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Someone would conduct a Google search for purchasing software, they’d go into a landing page, and they’d book a demo.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Unbounce

AUGUST 13, 2019

A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel. Maintain an average conversion rate of roughly 60% across all of Later’s landing pages.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. You land on a high-ranked website and start clicking and reading.

Design 218

Design Work Management Marketing Management Planning 218

Unbounce

JUNE 5, 2019

Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why landing pages? But the best part is that landing pages don’t require a large amount of custom design and development work.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

You don’t see great landing pages often. There are design rules to follow that keep people from leaving. The average landing page converts somewhere between 2 and 5 out of every 100 visitors. That means there’s a lot of not-so-great landing pages out there. Do you have what they need?

Landing Pages 134

Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

ConvertKit

OCTOBER 22, 2019

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages. Utilizing landing pages for your business will make it easier to: Increase your email list. Test a new idea or offering.

Landing Pages 67

Landing Pages Template Ad Exchange Statistics 67

SmartBug Media

APRIL 3, 2019

You realize people aren’t converting from your landing page, but you aren’t sure why and don’t know what to fix. Sometimes, you can get so caught up in the design and functionality of the page that the copy is forgotten. Jazz Up Your Landing Page Copy. I’m here to tell you—check your copy!

Landing Pages 61

Landing Pages Word of Mouth Guidelines Lead Scoring 61

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. This gives you more flexibility when it comes to design, copy, and more.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

ConvertKit

JULY 30, 2019

In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. Calls-to-action are the heart of your landing page because they turn leads into converted customers, clients, and email subscribers.

Landing Pages 90

Landing Pages Examples Click Rate Class 90

Velocity Partners

AUGUST 29, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). The results were mixed.

Design 86

Design Generation B2B User-Generated Content 86

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.

Template 62

Template Design Creativity Deliverability 62

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Providing ease of navigation.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Velocity Partners

AUGUST 16, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch).

Design 76

Design Generation B2B Ethics 76

ConvertKit

OCTOBER 29, 2021

Follow these steps to prime your creative biz for success during this year’s Cyber Monday sales. Next, you need a landing page to convince people to buy your offer. Create a custom landing page. And for that, you need a spiffy landing page. So, how do you make an effective landing page ?

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

Liveintent

DECEMBER 15, 2020

However powerful a media channel, email still requires effective display design to drive success. Your display ads’ messaging includes your ad copy, your call to action (CTA), and landing page. It enables you to showcase your products, features, or design. Design like the pros. Check out our eBook.

Display 131

Display Design Ads Effectiveness 131

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. Why is good graphic design important? . CTA: Ensure your designs are aligned with your brand identity. Graphic Design Tips.

Design 118

Design Paid Search Agency Effectiveness Tips 118

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. This gives you more flexibility when it comes to design, copy, and more.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

Webbiquity

MARCH 15, 2022

Landing pages should include similar information , but with more focus on a particular buyer persona or set of needs, plus one clear call to action (CTA). Your homepage and other site pages should also include intuitive navigation features that make it easy for visitors to find the information they need.

Marketing & Strategy 258

Marketing & Strategy Top of Funnel B2B Landing Pages 258

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Is the landing page “short and sweet”? When an email recipient gets to the landing page, he/she should be already “sold” for the most part. If so, do it. and Email on Acid.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Martech

MAY 5, 2023

There are three decisions all marketing teams need to make to design a future-friendly version of themselves. It’s not just writing funny social media posts, designing beautiful landing pages or developing clever taglines. This skill is part psychology, part empathy and part creativity. Get MarTech!

Design 96

Design Advertising Agencies Paid Search Agency Budget Programs 96

BOP Design

APRIL 13, 2020

Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Including a video on your landing page can increase conversions by more than 80%. Animation can be an excellent UX design technique to help capture and hold a user’s attention and decrease click-through rates.

Design 127

Design B2B Case Study Case Studies 127

Optinmonster

JUNE 4, 2024

Here’s everything that I’ll cover in this article: Why You Need a Coming Soon Page How To Create a Coming Soon Page Adding a Maintenance Mode Page Advanced Settings for Coming Soon Pages What If You Don’t Use WordPress 5 Coming Soon Page Examples Why You Need a Coming Soon Page Coming Soon pages are often written off as placeholders or filler pages.

Examples 76

Examples Landing Pages Template Lead Scoring 76

Launch Marketing

OCTOBER 27, 2021

Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. By implementing strategic graphic design practices on the Kimbia website, they experienced a 21% increase in traffic and dropped their bounce rate from 65% to 45%. Why is good graphic design important?

Design 90

Design Paid Search Agency Effectiveness Companies 90

Sharpspring

MAY 19, 2020

Digital Design Trends to Know (for 2020 and Beyond). Digital design trends are always changing and developing. For a digital product agency and individual designers to remain successful, they need to stay on top of these developments, incorporating the latest trends into their own work. Simple Landing Pages.

Design 81

Design Trends Landing Pages Opt-in 81

ActiveDEMAND

OCTOBER 31, 2018

Digital, in particular, offers so many ways to test messaging, design, tone, pitches, your imagination is really the limiting factor in what you can test for. So long as you have enough traffic to your site to be meaningful, testing landing pages is super informative. Test BIG ideas first before finely tuning your landing pages.

Landing Pages 40

Landing Pages Statistics Analysis Marketing Prospects 40

Biznology

JUNE 27, 2013

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. The role of the landing page is to close on the deal, the same way a salesperson asks for the order.

Landing Pages 80

Landing Pages B2B SEM Response Rate 80

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. Successful strategies to help you promote your landing page.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Bluetext

AUGUST 6, 2021

After crafting the perfect campaign, ad creative, and hook-worthy copy, there is nothing more frustrating than a user coming to your website only to leave after a few seconds. Let’s look at five ways you can master the art of the landing page. Emphasize Calls to Action. Think Through Your First Viewport.

Landing Pages 26

Landing Pages Clickthrough Click Rate Lock-In 26

Choozle

JULY 1, 2020

Display advertising creative as we know it today had a very humble beginning. Don’t even get us started on the first landing page ! With a myriad of different creative types, sizes, designs, call to actions, campaign goals, and more, the possibilities are endless!

Display 52

Display Resources Creativity Advertisements 52