Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Get creative and inspire action. One way is be creative and start a movement. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Hubspot

NOVEMBER 13, 2023

On the other hand, attractive and resilient packaging generates positive word-of-mouth (free advertising, yay!), Identify and match with them to increase customer loyalty and word-of-mouth. This simple yet creative design for doggie bowties is not only cute but makes the opening experience feel elegant and enjoyable.

eCommerce 75

eCommerce Best Practices Word of Mouth Viral Marketing 75

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. These are just a few ideas to get your creative juices flowing. Translator.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Word of Mouth Marketing. Word of mouth marketing is customers’ recommendations of a brand, which is the most trusted form of marketing today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Convince & Convert

FEBRUARY 26, 2015

Enjoy and be ready to be inspired, because there are some very creative marketing teams floating around in the digital world. The following four examples are both creative and recognizable brands. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. However, there’s no reason to fear bringing social media and fintech together as there’s still lots of room for creativity and success.

Social Media 141

Social Media Social Marketing Media Planning 141

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ The truth is, the options are as limitless as your creativity. Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. All it takes is some creativity and the right set of tools. You can build the kind of organic following that raises your profile and generates positive word-of-mouth.

Social Media 125

Social Media Media Guidelines Buyer Personas 125

Sharpspring

NOVEMBER 10, 2022

You can get creative as well! Word of mouth is key. I recommend you sign up for Viral Content Bee , a blogging community where you leverage the network of influential bloggers to co-promote your content and the content of others within “tribes”. Action item. Set up surveys, booking forms, download forms, etc.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Hubspot

FEBRUARY 17, 2017

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? Read This Book If You: Want to boost the virality of your content. 8) Creativity, Inc. ,

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Anything Goes Marketing

MAY 13, 2007

Tags: susie flynn , US politics , word of mouth marketing , social networks.

Web 2.0 100

Web 2.0 Viral Marketing Word of Mouth Creativity 100

SmartBug Media

AUGUST 27, 2020

In fact, SaaS marketers have some creative ways to help maximize lead and revenue generation during these uncertain times. The foundation of referral marketing is harnessing the viral word of mouth—friends telling friends about great products and services they use via social media and email.”.

Trade Show 89

Trade Show Marketing & Strategy Marketing Strategy Cross-Selling 89

Convince & Convert

DECEMBER 11, 2015

and The Viral Fever in India. Tap into the wisdom and local expertise of employees in those markets as creative briefs and first rounds of campaign materials are developed. Both groups will bring their own vision to the concept, allowing Lenovo to tap into the powerful word-of-mouth endorsement often found in user-generated content.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

NuSpark Consulting

APRIL 21, 2013

When people engage in your content, more people get to see those interactions (viral reach), which can build even more engagement, and build more page likes? You do want a portion of your posts directing audiences to your website as long as the post update is creative and compelling in order to give audiences a reason to click.

Facebook 100

Facebook Viral Marketing Business Click Rate 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Sprout Social

SEPTEMBER 14, 2023

Which was the basis for viral Posts that tap into everyone’s relatable drive-thru ordering experience… And Posts that feature products and how people use them—like this Post when McDonald’s asks their audience, “remind me to take my mcflurry out of the freezer in 13 mins” so it doesn’t get too frozen. zara Choose your lipstick!

Marketing & Strategy 115

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 115

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? Is it all just dumb luck and a bit of creativity? What’s Viral Marketing?

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Lenny's Newsletter

SEPTEMBER 5, 2023

Cold outbound works—if done creatively. If you aren’t getting a good response, get more creative and more targeted. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. That’s why they work. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. And they did it in all of their videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Optinmonster

FEBRUARY 23, 2022

RafflePress has pre-built viral giveaway templates designed to improve engagement and grow traffic. Word of mouth referrals is a lifeline for many businesses. We’ve already talked about how word-of-mouth marketing can help your business. And usually, that’s how their most passionate customers find them.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. The course delves into creative thinking techniques to build a narrative and help you understand the transmedia audience. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. How Do YouTube Videos Go Viral? Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

MLT Creative

APRIL 13, 2012

The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth. It's a must-read for individuals and companies who crave influence and desire to increase word-of-mouth power on the social web. MLT Creative recently had the pleasure of hosting Mark W. Companion eBook.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

FMG Suite

FEBRUARY 9, 2022

The incredible thing about the internet is the potential to spread information; from word of mouth, virality, and contact pages. Don’t be scared to show your creativity, while contact pages have to be easy to use, they don’t have to be boring. So you once again ask if contact pages are important?

Contacts 52

Contacts Practices Examples Best Practices 52

CoSchedule

SEPTEMBER 2, 2022

With a bit of creativity, you can use advocacy programs in almost any business model. Get creative and experiment with different loyalty program structures until you find what works. Pair helpful customer support with a gracious return, exchange, and shipping policy for excellent word-of-mouth-worthy service.

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

Biznology

JANUARY 29, 2013

There’s a problem, however: while I am impressed with the quality, generosity, and creativity of the posts as well as the kindness and responsiveness of the replies to queries via social media, is it money well-spent if the room is virtually empty? I was an English Major in college with a minor in creative writing.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Golden Spiral

JANUARY 31, 2019

This will minimize unsubscribes, effectively nurture different-staged prospects, and illicit word-of-mouth referrals and forwards. Become creative in your in-email formatting to get it to guide your readers through your content, but keep it as personal and simple as possible. Guess what two things you’re going to need?

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Unbounce

MARCH 8, 2023

Get creative. We talked to some of the legendary marketers working today and asked them to share their most creative lead gen examples. Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. This s**t works, until it doesn’t. Let’s get cookin’.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. For another creative approach, consider a partnership for a co-branding campaign with an influential blogger. For both consumer-driven and B2B marketing, networking is key.

Blogger 48

Blogger Word of Mouth Ad Exchange Viral Marketing 48