Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Top of Funnel Zoominfo 130

Martech

JANUARY 14, 2025

Successful companies actively seek out and resolve problems before customers tell them about them, which can significantly bolster customer loyalty. Penetration marketing Marketing teams can use their skills in data analysis to help account managers find valuable insights that lead to better upselling and cross-selling opportunities.

Effectiveness 129

Effectiveness Marketing & Strategy B2B Marketing Management 129

Martech

SEPTEMBER 11, 2024

Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding. A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers.

Organization 108

Organization Cross-Selling Top of Funnel Customer Satisfaction 108

Navigate the Channel

MARCH 10, 2025

Thats why fostering customer loyalty in B2B is critical to your success. Retaining existing customers costs significantly less than acquiring new ones, and the likelihood of selling to an existing customer is much higher. Here are some cutting-edge strategies designed to build loyalty and drive growth.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

ClickDimensions

APRIL 15, 2021

Cross-selling and upselling campaigns are a great way to achieve this stickiness. And yet, in our recent customer benchmarking survey, The State of Marketing in Microsoft Dynamics Today , there were some surprising results related to cross-selling and upselling marketing efforts. Be relevant. Consider timing.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Martech

SEPTEMBER 20, 2024

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. This streamlines sales, strengthens loyalty and expands revenue through seamless upgrades and bundled offerings. This sharpens the team’s upsell and cross-sell strategies, improving retention.

Marketing Analytics Tools 108

Marketing Analytics Tools Work Management Lead Ranking Account Based Marketing 108

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Webbiquity

NOVEMBER 11, 2021

Upsell and Cross-Sell. Existing clients provide a readily available market you can further capitalize on through upselling and cross-selling. Consequently, your current clientele is ideal for testing new products, price models, or loyalty tiers. Expand here first, then build out the most popular new offerings.

Cross-Selling 281

Cross-Selling Effectiveness B2B Acquisitions 281

Act-On

MAY 30, 2024

The challenge is that even if you’re focusing on retention, cross-sells, and upsells, doing these tasks well isn’t always easy, and the job begins the moment the customer transitions from prospect to customer. Or if you have 1,000 employees using software and only have 700 licenses, it’s time to sell the additional licenses.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Marketing Insider Group

NOVEMBER 30, 2021

Delivering value over the course of a customer’s relationship with your company will drive loyalty, and ultimately, advocacy. Increasing Customer Loyalty and Retention. Increased customer loyalty and retention is one of the primary goals of customer marketing. Marketing Automation and Customer Relationships.

Trust Marketing 362

Trust Marketing WOM Marketing Budget Marketing & Strategy 362

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. This will drive many to reevaluate and strengthen their loyalty programs.

Tools 119

Tools Paid Search Agency Marketing AI Marketing & Strategy 119

Zoominfo

FEBRUARY 16, 2021

Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.). What’s more, ZoomInfo’s research team analyzed recent web searches conducted by Fortune 500 companies on 10 topics that might indicate an early interest in building loyalty.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Improving cross-team collaboration Your use cases can promote collaboration by: Encouraging teams to define which data fields should come from each source. Processing.

Ideal Customer Profiles 93

Ideal Customer Profiles Lead Ranking Cross-Selling Work Management 93

Litmus

SEPTEMBER 25, 2024

The goal is to build lasting relationships by providing meaningful experiences that encourage customer satisfaction and loyalty. Loyalty and advocacy Your best customers deserve something special. Quick tip: A loyalty program is great, but don’t overthink it—sometimes just a heartfelt thank-you or a little perk goes a long way.

Work Management 94

Work Management Marketing Management Paid Search Agency Webinar Metrics 94

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. However, where do you start?

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Martech

AUGUST 12, 2024

Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Retention strategies: Implement retention strategies based on customer behavior analysis, such as loyalty programs or personalized offers for repeat customers.

Ideal Customer Profiles 111

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 111

Salesforce Marketing Cloud

JULY 18, 2024

Get articles selected just for you, in your inbox Sign up now Increasing loyalty with AI-driven personalization MOL Group’s digital transformation began a few years ago, when they decided to make the switch from being a traditional fuel retailer to a digitally driven consumer goods retailer and integrated mobility service provider.

Work Management 97

Work Management Marketing Management Budget Programs Generation 97

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Articles were created in real-time for selling conversations rather than to gain brand awareness. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. According to CSO Insights, 54.9% But, they could not define it.

Ideal Customer Profiles 328

Ideal Customer Profiles Work Management Planning Paid Search Agency 328

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. This is useful for upselling and cross-selling to current customers. Upselling and Cross-Selling to Current Customers. 10 Practical Ways to Use Predictive Analytics in Marketing.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Webbiquity

JANUARY 23, 2025

This skill lets them spot opportunities for cross-selling, identify the most effective marketing channels, and create more targeted messaging based on customer behavior patterns. Marketing professionals must learn to create triggered email sequences, set up lead-scoring systems, and build cross-channel campaign rules.

Lead Ranking 154

Lead Ranking Marketing Automation Services Work Management Allocation 154

Zoominfo

FEBRUARY 18, 2021

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Maintaining Brand Loyalty During the Pandemic. Source: ZoomInfo.

Cross-Selling 214

Cross-Selling Urgency Marketing Loyalty Zoominfo 214

sagefrog

JANUARY 17, 2025

These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. These elements build trust, foster loyalty, and position your business as a reliable partner. Strong relationships built on trust also open the door to cross-selling and upselling opportunities.

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Organizational Culture.

Enterprise Management 269

Enterprise Management Allocation Customer Satisfaction Lead Ranking 269

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. When used thoughtfully, AI enhances engagement, builds trust and drives loyalty in ways traditional methods cannot.

Advertising Agencies 73

Advertising Agencies Trust Marketing Marketing AI Advertisements 73

Litmus

OCTOBER 17, 2024

Retaining customers and fostering their loyalty are essential components of the email funnel. Loyalty/advocacy. a hard sell). To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer. Reactivation/win-back. What do awareness stage emails look like?

Top of Funnel 105

Top of Funnel Conversion Optimization Digital Marketing Funnels 105

Zoominfo

OCTOBER 28, 2020

The other quadrants include customer loyalty , market expansion, and company transformation. Product launches centered around cross-selling. Tying in with these launches, there are also indications that businesses have more interest in cross-selling to customers — an indicator of offer expansion activity.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Zoominfo

FEBRUARY 10, 2021

How Do You Maximize Customer Lifetime Value (CLV)? Building closer relationships with current customers is the basis of maximizing your CLV.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Zoominfo

MAY 20, 2021

Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. This information can help you make strategic decisions about how you should sell to this segment and. The cross-industry average for hard bounces is 0.58%. Bounce Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Salesforce Marketing Cloud

NOVEMBER 14, 2024

Unlike reactive customer service, which responds to issues after they occur, proactive customer service aims to prevent problems from happening at all, improve customer satisfaction, and build trust and loyalty. To provide proactive customer service, you need to fully understand your customers.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

Salesforce Marketing Cloud

AUGUST 8, 2024

Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. EXAMPLE: Your company sells outdoor adventure gear online. Test and refine your email strategy. You have a customer base that frequently purchases camping equipment.

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Martech

SEPTEMBER 26, 2024

Whether through thought leadership articles or compelling storytelling to journalists, PR lets brands earn the audience’s trust, laying the foundation for long-term loyalty and advocacy. This is where PR shines, connecting audiences to brands through earned media. This strategy helps amplify their messages and reach new audiences.

Public Relations 129

Public Relations Marketing Mix Work Management Marketing Management 129

Vision Edge Marketing

JANUARY 30, 2024

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer.

Work Management 270

Work Management Marketing Management Marketing & Strategy Planning 270

Vision Edge Marketing

APRIL 9, 2024

For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. This shift in focus translates to tangible business value, such as increased customer loyalty, referral rates , and brand preference.

Design 259

Design Terms and Conditions Work Management Customer Satisfaction 259

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Optinmonster

NOVEMBER 3, 2024

Mailchimp) Building Relationships : Regular emails keep the brand top-of-mind and build loyalty with past travelers. HubSpot) Upselling Opportunities : Travel brands can cross-sell experiences or upgrades in emails, maximizing revenue from each booking. And don’t forget about deals, discounts and loyalty offers.

Email Marketing 80

Email Marketing Planning Work Management Marketing Management 80

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Customer Retention/Loyalty: 74%.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? But have you also heard you have a 60-70% chance of selling to an existing customer ? On the other hand, you only have a 5-20% chance of selling to a prospect. What is a customer expansion strategy?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78