Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

seo.co

DECEMBER 13, 2021

Cross-selling is similar, but it involves recommending products that are complementary. This guide will teach you all you need to know about how to upsell and cross-sell eCommerce products. What is Cross-Selling in eCommerce? An example of cross-selling can be found in everyday supermarkets.

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Act-On

MAY 30, 2024

The challenge is that even if you’re focusing on retention, cross-sells, and upsells, doing these tasks well isn’t always easy, and the job begins the moment the customer transitions from prospect to customer. Or if you have 1,000 employees using software and only have 700 licenses, it’s time to sell the additional licenses.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Marketing Insider Group

NOVEMBER 30, 2021

Delivering value over the course of a customer’s relationship with your company will drive loyalty, and ultimately, advocacy. Increasing Customer Loyalty and Retention. Increased customer loyalty and retention is one of the primary goals of customer marketing. Marketing Automation and Customer Relationships.

Trust Marketing 362

Trust Marketing WOM Marketing Budget Marketing & Strategy 362

Webbiquity

NOVEMBER 11, 2021

Upsell and Cross-Sell. Existing clients provide a readily available market you can further capitalize on through upselling and cross-selling. Consequently, your current clientele is ideal for testing new products, price models, or loyalty tiers. Expand here first, then build out the most popular new offerings.

Cross-Selling 273

Cross-Selling Effectiveness B2B Acquisitions 273

Zoominfo

FEBRUARY 16, 2021

Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.). What’s more, ZoomInfo’s research team analyzed recent web searches conducted by Fortune 500 companies on 10 topics that might indicate an early interest in building loyalty.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. However, where do you start?

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Martech

JULY 15, 2024

Prompt: Is it possible to compare costs of acquiring new clients versus cost of loyalty actions? Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Calculate the ROI for each group to determine the cost-effectiveness of conquest and loyalty actions.

Loyalty 109

Loyalty Acquisitions Marketing Budget Allocation 109

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Articles were created in real-time for selling conversations rather than to gain brand awareness. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. According to CSO Insights, 54.9% But, they could not define it.

Ideal Customer Profiles 327

Ideal Customer Profiles Work Management Planning Paid Search Agency 327

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. This is useful for upselling and cross-selling to current customers. Upselling and Cross-Selling to Current Customers. 10 Practical Ways to Use Predictive Analytics in Marketing.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Zoominfo

FEBRUARY 18, 2021

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Maintaining Brand Loyalty During the Pandemic. Source: ZoomInfo.

Cross-Selling 214

Cross-Selling Urgency Marketing Loyalty Zoominfo 214

Martech

JULY 16, 2024

Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. What makes a successful loyalty program? So, how do these programs actually generate income?

Loyalty 90

Loyalty Budget Programs Cross-Selling Lead Ranking 90

Zoominfo

OCTOBER 28, 2020

The other quadrants include customer loyalty , market expansion, and company transformation. Product launches centered around cross-selling. Tying in with these launches, there are also indications that businesses have more interest in cross-selling to customers — an indicator of offer expansion activity.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Zoominfo

FEBRUARY 10, 2021

How Do You Maximize Customer Lifetime Value (CLV)? Building closer relationships with current customers is the basis of maximizing your CLV.

Lead Ranking 246

Lead Ranking Lead Scoring Budget Programs Cross-Selling 246

Zoominfo

MAY 20, 2021

Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. This information can help you make strategic decisions about how you should sell to this segment and. The cross-industry average for hard bounces is 0.58%. Bounce Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Customer Retention/Loyalty: 74%.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Salesforce Marketing Cloud

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. What you’ll learn: What is cross-selling? See how it works What is cross-selling? Cross-selling is a sales strategy where a seller offers complementary products or services to existing customers, delivering more value while increasing revenue.

Cross-Selling 69

Cross-Selling Work Management Marketing Management Customer Satisfaction 69

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Organizational Culture.

Enterprise Management 221

Enterprise Management Allocation Customer Satisfaction Lead Ranking 221

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? But have you also heard you have a 60-70% chance of selling to an existing customer ? On the other hand, you only have a 5-20% chance of selling to a prospect. What is a customer expansion strategy?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Vision Edge Marketing

JANUARY 30, 2024

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer.

Work Management 209

Work Management Marketing Management Marketing & Strategy Planning 209

Zoominfo

JANUARY 15, 2021

When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. From a go-to-market standpoint, it offers users the ability to understand where their solution stands in the current ecosystem and how to adapt them in selling, marketing, or product strategies.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

SendX

MARCH 5, 2021

Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. Although it begins with Awareness, it has multiple touchpoints in between that make it complicated and also gives adequate opportunities for building customer loyalty. Take, for example, Airbnb.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

SendX

DECEMBER 28, 2020

This will inform you of the right product to promote to them and the email marketing strategy to sell to them over and over again. This strategy might be to cross-sell them. Cross-selling means promoting products that are related to the ones they purchased in the past in a manner that they will be tempted to take action.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Vision Edge Marketing

APRIL 9, 2024

For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. This shift in focus translates to tangible business value, such as increased customer loyalty, referral rates , and brand preference.

Design 200

Design Terms and Conditions Work Management Customer Satisfaction 200

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. It didn’t even make the Sagefrog priority list in 2022.)

Tactics 127

Tactics Work Management B2B Marketing Marketing Management 127

SendX

MAY 13, 2021

Loyalty and Referral SMS and Email Marketing Sometimes the best way to get more people engaging with your business is to show your appreciation for customers. Furthermore, alerts can help out with the everyday aspects of using your business, such as confirming orders and deliveries or appointment reminders.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

Loyalty and Referral SMS and Email Marketing Sometimes the best way to get more people engaging with your business is to show your appreciation for customers. Furthermore, alerts can help out with the everyday aspects of using your business, such as confirming orders and deliveries or appointment reminders.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. The customers you reach out to first for referrals should be the ones who have demonstrated the most loyalty to your company. Choose the right incentives.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Work Management Word of Mouth 197

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. Customer Loyalty. But Costco’s consistent profitability is directly related to its customer loyalty. Cross-sell and Up-sell. Costco’s revenue that comes out of selling memberships, makes up the core of Costco’s profits.

B2B Marketing 137

B2B Marketing B2B Ideal Customer Profiles Planning 137

Martech

SEPTEMBER 20, 2024

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. This streamlines sales, strengthens loyalty and expands revenue through seamless upgrades and bundled offerings. This sharpens the team’s upsell and cross-sell strategies, improving retention.

Marketing Analytics Tools 105

Marketing Analytics Tools Work Management Lead Ranking Account Based Marketing 105

Martech

SEPTEMBER 11, 2024

Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding. A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers.

Organization 99

Organization Cross-Selling Top of Funnel Customer Satisfaction 99

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. These numbers demonstrate the importance of CX in building customer loyalty and advocacy.

Touchpoints 177

Touchpoints CMO Work Management Cross-Selling 177

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. This will drive many to reevaluate and strengthen their loyalty programs.

Tools 103

Tools Paid Search Agency Marketing AI Marketing & Strategy 103

Martech

MAY 5, 2022

” Reduce churn with loyalty campaigns. According to Naves, marketers can help reduce customer churn through targeted loyalty campaigns. Marketers and brands can employ loyalty programs like these that fit their audiences and industries. Implement personalized cross-sell campaigns. Click here to download!

Ideal Customer Profiles 107

Ideal Customer Profiles Personalization Cross-Selling Buyer Personas 107