Content Standard

MARCH 21, 2022

General marketing personalization goals include driving revenue, increasing conversion rates, and improving customer loyalty. The more specific the goal, the better, both for the sake of measurement and for your own sanity. If you’re implementing your first personalization initiative, avoid trying to tackle all possibilities at once.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

chiefmartech

APRIL 12, 2017

In order to use marketing and customer engagement stack, you need to think about the customer relationship cycle: acquire, maintain, upsell/cross-sell, loyalty and retention. All processes should be 100% focused on the customer, not in marketing, sales or service (no silos).

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

Huptech Web

MAY 10, 2024

For example, if AOV is lower than desired, you can implement strategies such as upselling or cross-selling to increase it. A higher rate indicates customer loyalty and satisfaction. To measure top products by units sold, Collect sales data from your Shopify dashboard, POS, or inventory management system.

Cross-Selling 52

Cross-Selling Conversion Rate Bundling Customer Satisfaction 52

Martech Advisor

OCTOBER 11, 2019

You can even use these applications to engage with your customers after their purchase to identify upselling or cross-selling opportunities, provide after-sales support, and run customer loyalty campaigns. Lightspeed Retail is an omnichannel POS system for small and medium scale retailers. Lightspeed Retail.

Work Management 46

Work Management Marketing Management Lead Management Marketing Automation Services 46

Hubspot

OCTOBER 10, 2018

You can also deliver custom mobile offers and recommendations to your customers, share loyalty and gift cards, and reduce the need for ticketing. Specializing in unique online, POS, and omnichannel software platforms, WePay enables businesses to embed transaction and payout capability with a single integration. Price: Free. FastSpring.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Best Practices 93

Martech Advisor

OCTOBER 15, 2019

The primary use-cases for identity resolution are in adtech and martech applications for customer acquisition, engagement, retention and loyalty. When I visit a shop or restaurant regularly today, I ask ‘why should I have to be a card-carrying loyalty program member for your on-ground outlets to recognize my preferences’?

Enterprise Management 55

Enterprise Management Paid Content Work Management Process 55

accelerate agency

AUGUST 10, 2021

With a focus on customer retention and loyalty, HappyFox is an effective solution for a wide variety of customer support issues. . What you get: All-in-one software solutions platform that streamlines your critical operations, like order management, fulfillment, purchasing, accounting, POS, and CRM. Adobe Commerce powered by Magento.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52