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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

According to Statista, the global gross merchandise volume equaled $12.2 When customers see you make efforts to improve your negatives and they see ongoing benefits to doing business with you, you’ll retain clients, create opportunities to cross-sell and up-sell more products or services, and develop a positive brand reputation.

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How to Develop Your Own Content Marketing Roadmap

Marketing Insider Group

Having the ability to search provides customers with a more user-friendly experience, making it more likely that they’ll return and buy what you’re selling. Targeted audiences might be smaller, but they’re more likely to need what you’re selling. Google Ads , too, can target which audiences see them.

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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. Merchandising goes beyond product placement Merchandising is more than arranging products aesthetically.

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What the US Marines Can Teach Your B2B Firm about Marketing and Sales

Marketing Craftmanship

that can be merchandised by the firm to keep the firm in play. Sell Intrinsically – Because “inside guys” embody the firm’s intellectual capital and deliver its services and solutions, they are best prepared to demonstrate to prospects and clients the firm’s capacity to add value, which is its most powerful sales tactic.

B2B Sales 100
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4 tips for navigating sensitive customer data

Martech

With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. However, if growth has stalled because you’re selling the wrong products to the wrong people, Marketing Automation will not help. You will just try harder, and still not sell anything.

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More than a buzzword: Lead with social to see customer experience differently

Sprout Social

There are intentions behind the way the business merchandises the store and designs its shelves. Everyone had to evolve to maintain relationships with customers, market to them and sell products and services in a world where face-to-face interactions were no longer an option. Customer experience starts with social media.