Email Marketing Metrics & KPIs – Monitoring B2B Success
Binary Demand
APRIL 19, 2024
True proficiency in email marketing transcends surface-level metrics like opens and clicks. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Detecting drops in engagement early is essential.
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