Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

KoMarketing Associates

JUNE 16, 2020

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure. By generating a data strategy, most respondents (46%) said that they hope to boost customer loyalty. Nearly 35% claimed that they want to boost content engagement.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million.

Customer Surveys 76

Customer Surveys eCommerce Enterprise Management Work Management 76

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. This ultimately enhances customer satisfaction and loyalty in the highly competitive B2B landscape.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

B2B Marketing Directions

MARCH 20, 2022

Unfortunately, it appears that customer loyalty is more elusive than ever. Marketing and customer experience pundits have been proclaiming the demise of customer loyalty for the past several years, and two recent surveys lend support to their point of view. Why Has Customer Loyalty Declined?

Loyalty 74

Loyalty Brand Identity Branding Paid Search Agency 74

Vision Edge Marketing

OCTOBER 3, 2023

The quest to discover new customers and retain the loyalty of existing ones is not without challenges. Moreover, the map to customer satisfaction and customer loyalty is ever-changing, requiring businesses to decipher clues and adapt their customer-centric strategies. Wondering what kind of data to navigate?

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million.

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Martech

JULY 22, 2022

In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. A customer loyalty program incentivizes and rewards customers that keep engaging with your brand. Thirty percent of marketers surveyed overall fear they’re missing out on AI’s ability to predict customer behaviors and adjust campaigns.

Trends 105

Trends Research Planning Marketing & Strategy 105

The Customer

JUNE 1, 2021

It’s loyalty-based. In fact, it is loyalty. Loyalty is not only a leading-indicator of consumer behavior, it’s also axiomatic. As loyalty increases, emotional engagement drives positive consumer behavior. Brands that innovate, engender more emotional engagement, which creates more loyalty, and so on. Just saying.

Loyalty 52

Loyalty Merchandising PR Correlation 52

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed.

Consulting 161

Consulting Research Work Management Marketing Management 161

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). Without high quality data, previous research indicates that many marketers are unable to provide an optimal customer experience.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

Salesforce Marketing Cloud

AUGUST 17, 2021

I recently met with Ashley Fortman, experience strategist at Salesforce, and Donna Mull, CRM director of omnichannel at footwear retailer Rack Room Shoes, to discuss how to build brand loyalty through year-round holiday marketing that creates the kinds of personalized messaging experiences customers crave.

Marketing AI 98

Marketing AI Loyalty Marketing & Strategy Marketing Strategy 98

Vision Edge Marketing

OCTOBER 23, 2023

It requires thorough market research to form, validate, and fine-tune your positioning platform. According to a survey by Salsify , 46 percent of customers say that they would pay more to purchase from brands they can trust. Emotional resonance helps create lasting brand loyalty and engagement.

Positioning 217

Positioning Best Practices Differentiation Touchpoints 217

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

Savanta

OCTOBER 22, 2013

That’s why every B2B business needs a programme of regular customer satisfaction research. Gain their support for the research first, or they and customers may react negatively. Moreover, if they need to take action based on the survey gaining their support upfront is critical. The real work starts after the survey.

Customer Satisfaction 120

Customer Satisfaction Research Tips B2B 120

The Customer

APRIL 4, 2020

National Survey Tracks 18 Day-to-Day Consumer Activities. The pandemic is having significant effects on what was traditionally thought to be typical day-to-day consumer behavior, according to a newly completed Coronavirus lifestyle survey. This wave of research was just the first in a series of coronavirus lifestyle surveys.

Customer Surveys 52

Customer Surveys Loyalty Work Management Marketing Management 52

illumin

MAY 9, 2024

Through metrics such as brand awareness and brand loyalty, brand lift can give a better understanding of customers’ intent to buy and purchasing behaviors. One of the most common ways is primary market research. Primary market research includes data gathered from surveys, focus group discussions, and interviews.

Advertisements 101

Advertisements Advertising Brand Identity Branding 101

Contently

APRIL 28, 2017

Despite these advantages, new original research from a Contently survey shows that brands aren’t rushing to use these new formats. According to our survey, only 15 percent of senior marketers disagree (or strongly disagree) that paid content distribution is critical to their success.

Customer Surveys 152

Customer Surveys Brand Identity Branding Distribution 152

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Source: Seismic, Hinge Research Institute. Source: Hinge Research Institute. Launching with Co-branding with Research.

Research 118

Research Co-Registration Brand Identity Branding 118

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. research Click To Tweet.

Research 88

Research Top of Funnel Content Marketing Budget Programs 88

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 45% are unsure about how companies use their data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Marketing Insider Group

MARCH 2, 2021

The content gap analysis process involves setting concrete goals, profoundly understanding your buyer personas, mapping the buyer’s journey, doing market and competitor research, and conducting an audit of your content assets. Don’t forget about the loyalty stage. You can ask them for feedback (via surveys) and reviews.

Analysis 302

Analysis Top of Funnel Work Management Lead Scoring 302

Martech Advisor

MARCH 18, 2020

What does it take to not only attract new customers in the increasingly competitive travel space, but also to retain these customers and nurture them along the path to loyalty? answers, Bryan Finke, SVP of Strategy at Yes Marketing, presents key findings into new research on the traveler’s journey. Acquisition.

Loyalty 52

Loyalty Acquisitions Brand Identity Branding 52

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. Get MarTech! In your inbox.

Optimization 101

Optimization Ideal Customer Profiles Customer Surveys Communities 101

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample. All survey participants play a part in technology purchasing decisions for their company.

Work Management 98

Work Management Marketing Management Research Allocation 98

The Customer

MAY 7, 2020

Editor’s Note: This marks the 5th wave of our Coronavirus Lifestyle Changes Surveys but its a departure from our approach on the previous 4 trackers. In this edition, we surveyed American consumers on the first activities they are most looking forward-to after the quarantine restrictions are lifted. Methodology. About Suzy.

Customer Surveys 52

Customer Surveys Correlation Loyalty Sample 52

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. According to research by Ogilvy, 44% of Gen Z would like to submit ideas for product design, and 43% would like to participate in product feedback sessions.

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. Even those at the top are always at risk. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Porch Group Media

OCTOBER 9, 2019

Customer Experience Key to Consumer Loyalty. Customers no longer base their loyalty on price or product. According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Martech

OCTOBER 20, 2023

This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found. For instance, 39% of shoppers surveyed said they’re more likely to buy from a brand that uses AI as part of the shopping experience. High-earning shoppers are even more likely to use AI.

Marketing AI 112

Marketing AI Amazon Differentiation Loyalty 112

Marketing Insider Group

MARCH 2, 2020

But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. Instead, you need to shift to a research strategy that provides context and depth to your data. Hear from Customers Directly with Surveys.

Case Studies 315

Case Studies Customer Surveys Trust Marketing Forrester 315