DivvyHQ

OCTOBER 24, 2023

Sure, this might be easier said than done, but Victor Blasco of YumYum Videos is on the Divvy blog today with a behind-the-scenes look at how to do audience research to guide your video marketing strategy. Start with the basics: know your audience and give them what they want!

Research 82

Research Video Marketing Marketing & Strategy Marketing 82

Inbox Insight

JANUARY 15, 2024

There are primarily three methods for gathering technographic data: Surveys : This traditional method involves conducting phone or email surveys to understand a company’s technology usage. While it’s more efficient than surveys, it has its limitations – such as outdated or inaccurate data.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. Your research into your target audience informs your buyer personas. Research your audience thoroughly. What is a buyer persona? Why are buyer personas important?

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Optinmonster

APRIL 10, 2024

In one study , researchers used electroencephalogram (EEG) headsets to observe emotional cues in people’s brains who were made to watch specific TV ads. You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website. Here’s an exit survey form example: 2.

Marketing AI 87

Marketing AI Planning Paid Search Agency Psychographics 87

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Brandwatch Marketing

OCTOBER 31, 2023

You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. The best way is to ask them.

Segmentation 94

Segmentation Analysis Ideal Customer Profiles Effectiveness 94

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. An ICP helps you identify and target the right prospects who are most likely to become valuable customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Tony Zambito

MARCH 25, 2011

Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. What are the some of the challenges that face market research? Image via Wikipedia. The first is what I call the " how and why " complex.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Martech

JANUARY 26, 2024

These companies aim to streamline their sales, enhance in-house sales departments, save resources on lead research and qualification and acquire a stable and predictable flow of appointments that will likely convert into sales. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields.

Ideal Customer Profiles 109

Ideal Customer Profiles Profiling Enterprise Management Work Management 109

Brandwatch Marketing

OCTOBER 31, 2023

You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. The best way is to ask them.

Segmentation 87

Segmentation Analysis Ideal Customer Profiles Effectiveness 87

Porch Group Media

NOVEMBER 17, 2021

According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. According to research by Delighted , consumers are spread out across offline and online channels.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

PathFactory

FEBRUARY 28, 2019

Our recent survey with Heinz Marketing unpacks this question. The survey reveals key trends and opportunities for marketers to improve the buying experience. Their main preference is to have team members conduct research (57.8%). Odds are you’ve experienced being part of a buying committee at one point or another.

Research 40

Research Psychographics Eye-Tracking Paid Search Agency 40

Salesforce Marketing Cloud

OCTOBER 26, 2021

Mistrust is the new attitudinal default, and it shows up repeatedly in consumer surveys. However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. It’s up to your team to figure out which psychographic segment each consumer inhabits. Transparency.

Privacy 95

Privacy Tactics Terms and Conditions Psychographics 95

BenchmarkONE

DECEMBER 28, 2021

Building buyer personas entails zeroing in on your target audience and using data-backed research to pinpoint the archetypes of your ideal customers. . Key psychographics : His dog, Benny is his best friend but his job is first priority. . Leverage Market Research. Some of the data you can use to define personas include: .

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

ClearVoice

MAY 29, 2023

These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

The Marketing Blender

JUNE 5, 2024

This means creating in-depth buyer personas that delve into their psychographics – their motivations, pain points, aspirations, and decision-making processes. Conduct thorough research through interviews, surveys, and social listening to gain a deep understanding of your target audience. See research and statistics here.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Hubspot

MARCH 27, 2023

Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Conduct market research After defining your target audience, it's time to conduct market research to better understand them and meet your buyers where they are.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Martech

MARCH 7, 2022

I’m talking about real conversations with customers, where you actually listen — not just slapping a chatbot on your website with some predefined responses, or sending out an NPS survey via email. Analytics tools like Google Analytics, heatmaps, eye-tracking, and NPS surveys are insufficient. GoBright.ai

Marketing AI 89

Marketing AI Marketing Attribution Psychographics Marketing Analytics Tools 89

seo.co

MAY 11, 2021

Research from Bain & Company shows 81 percent of executives believe market segmentation is a crucial aspect of growing their bottom line. Psychographic. Finally, you have psychographic market segmentation. To get psychographic segmentation right, you’ll usually have to rely on a blend of objective and subjective insights.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Online Marketing Institute

MAY 24, 2009

. ► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? Trying to get a handle on Company Psychographics? Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Stevens & Tate

AUGUST 24, 2023

You must also collect useful information such as demographics, email frequency preferences, psychographics , etc. Additionally, you can use interactive elements and surveys to collect more data and refine your messaging to contacts. To collect segmentation data, you must create an email sign-up form that is quick and easy to fill out.

Personalization 81

Personalization Trigger Marketing Psychographics Open Rate 81

Unbounce

NOVEMBER 20, 2021

We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. Qualtrics suggests using tactics like running a survey or checking data from your sales, website, or social media followers. You don’t have to do any fancy or expensive research.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Marketing Insider Group

NOVEMBER 10, 2020

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important? How to Conduct Audience Research.

Segmentation 351

Segmentation Research Psychographics Marketing Budget 351

Hubspot

OCTOBER 11, 2022

In 2022, consumers generally use the same resources to research products as they do to discover them. In 2022, brick and mortar stores still hold a lot of weight when it comes to consumer purchase decisions — with roughly 73% of our survey respondents citing in-store shopping as a preferred location for purchase. Consideration.

Top of Funnel 79

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 79

Leadspace

SEPTEMBER 18, 2019

However, while you might start with these basic factors, it is important not to end your demographic research there. Psychographic Segmentation. What does psychographic mean? Psychographic segmentation is when you group together prospects by lifestyle, social class, interests, opinions, and hobbies. Create a Survey.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Heinz Marketing

MARCH 19, 2022

Prominent CEO Survey Reveals a Critical Challenge for Business in 2022. Through digital technology, this is where the business would personalize their user’s website experience, however many of the commonly used segmentations focused geographically, demographically, and psychographically are more role-faced than personal.

Marketing AI 109

Marketing AI B2B B2B Thought Leadership Digital Transformation 109

Salesforce Marketing Cloud

JANUARY 4, 2024

And according to our research , email is still an extremely popular form of messaging. Next, research how to select the right marketing automation tools. Use surveys, social media monitoring, or customer feedback to gain a deep understanding of your audience’s interests. Second, define your audience. More on that later.)

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Circle Studio

FEBRUARY 26, 2020

A survey conducted by DemandGen of 1,000 U.S. Less than half of the survey respondents met at least quarterly with their counterpart to discuss leads, to score them and to systematically hand them off. Increases in market share can translate to a lower cost of sales as less effort needs to be put forth to build awareness.

Planning 88

Planning Effectiveness Lead Scoring Lead Ranking 88

Unbounce

JUNE 17, 2021

Despite this best practice being common knowledge, 65% of marketers do little to no audience research. ( Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. In partnership with Fat Stone Farm , Webistry took a new angle on a popular product thanks to audience research.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Leadspace

SEPTEMBER 18, 2019

While it’s a great place to start, it’s definitely not where you should end your research. Psychographic Segmentation. What does psychographic mean? Psychographic segmentation is when you group together prospects by lifestyle, social class, interests, opinions, and hobbies. Do Preliminary Research.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Manage the initial branding process.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

Valasys

NOVEMBER 21, 2019

According to a survey conducted by the Demand Gen Report ABM Benchmark Survey, only 25% of the B2B companies use the intent data & monitoring tools while another 35% of respondents were planning to use Intent Data within the coming 12 months. . Learn more: Benefits of Content Personalization for B2B Marketers.

Planning 58

Planning Studies B2B Marketing Trends 58

Navigate the Channel

JANUARY 3, 2024

Group your subscribers based on demographics, psychographics/behavior and preferences. The “best level” of personalization which adds value without being perceived by the individual as “creepy” and as an attempt to manipulate has yet to be identified,” according to a research article for Digital Business journal. “On

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

TrustRadius Marketing

FEBRUARY 15, 2022

Through market segmentation , businesses can break down their target audience into logical and comprehensible segments divided by geography, demographics, as well as behavioral and psychographic profiles. In broad terms, there are two main methods that researchers use to collect marketing data. Marketing Intelligence Methods.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52