Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 124

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 124

Litmus

JUNE 10, 2024

But you can do a surprising amount of personalization without needing to build your own big data apparatus or storm the engineering department—here’s how you can enhance your email marketing personalization and meet your customers at every phase of their journey.

Personalization 72

Personalization Privacy Protection Data Hygiene Paid Search Agency 72

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Consider removing Personally Identifiable Information (PII).

Privacy 108

Privacy Opt-out Contingency Planning Opt-in 108

Litmus

MARCH 8, 2024

Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future. Foundations of Email Privacy Whether you’re new to email marketing or a seasoned pro, you have to be on top of privacy matters. We’ve made it easy to get informed in just four lessons.

Privacy 96

Privacy Marketing AI Email Marketing Data Hygiene 96