Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 113

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 113

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Staying on top of your list hygiene is important as privacy changes take place.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 91

Privacy Marketing AI Email Marketing Data Hygiene 91