Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. But what is Intent data? What Are Intent Signals and How to Use Them? Let’s take a closer look.

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SalesIntel

APRIL 25, 2024

Identify Key People Within Your Target Companies It is estimated that there are only 19,677 shippers , with over $500 million in revenue in the United States. To tap into the 95% of pre-active buyers, you need to know when those prospects are actively engaged and demonstrating buying signals — before your competitors do.

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Inbox Insight

MAY 31, 2024

ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.

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Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

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Martech

OCTOBER 28, 2021

. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” ” Not all customers have the same level of intent when they enter your business sales funnel. Understanding buyer intent. Learn more here.

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DealSignal

MAY 15, 2022

Intent data shows what a buyer is interested in and what they are likely to do or buy next Imagine targeting a buyer before they even start their buyer journey. With intent data, you can. What Is Intent Data? The strength of these signals indicates the amount of interest a user has in your product or service.

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NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. How Does the Intent Discovery Tool Work? Sales and Marketing’s Greatest Dilemma.

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DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real-time. B2B intent data is a collected set of those signals. Signs of buyer intent.

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TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

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Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

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Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

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Inbox Insight

MAY 9, 2024

The professionals in outsourcing companies capitalize on their expertise and in-depth knowledge of lead generation strategies to attract individuals who align with the company’s target audience and collect their contact information for further communication.

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SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It This helps you prioritize companies that fit your ideal customer profile and have high purchase intent.

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Leadspace

MARCH 26, 2018

According to The State of Account-Based Marketing , some 70% of B2B marketers interested in ABM are either still just “considering” it, or dithering at the “Early Stage” of ABM implementation (which hardly sounds like true ABM at all: “some basic management, targeting, and measurement at an account level.”).

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DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

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Valasys

JUNE 26, 2019

The marketers are asked to enter the details about their target audience (the persona they want to target). Once the personal preference has been set-up the real-time data of their psychoanalysis is generated by tracking their behavior across omnichannel. About Netline.

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Inbox Insight

JULY 28, 2020

Getting inside the minds of your target audience will help you tailor your strategy more effectively. These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads.

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NetLine

DECEMBER 20, 2022

Webinar registrations, however, represent the most significant purchase intent signal. . Marketers use NetLine (or any lead generation vendor) to leverage our expertise in demand generation and lead nurturing to fill their pipeline with engaged prospects at scale. . The Live Webinar Paradox.

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NetLine

FEBRUARY 22, 2019

This subject is particularly top of mind with the recent roll-out of the latest additions to our Advanced Solutions lineup , all of which are premised on leveraging first-party intent signals. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. Then, rinse and repeat).

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DealSignal

AUGUST 7, 2023

Harnessing accurate, up-to-date B2B data is the secret sauce that helps marketing and sales teams align their campaigns and cadences to increase lead generation, accelerate pipeline development and achieve and exceed their revenue targets. While data provider like Apollo.io Moreover, Apollo.io

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Heinz Marketing

JUNE 19, 2023

This week’s show is entitled, “ The Convergence of Traditional Demand Gen and ABM “ My guest is Jodi Cerretani , VP of Marketing at RollWorks Tune in to hear more about: How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L? Thanks for asking it.

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Albacross

JULY 23, 2019

First-party intent data enables your company to discover buying signals , because it is based on information relevant to the purchase decision itself. Examples of first-party intent data include which pages a prospect has accessed, the links they followed, time on each page, and others. External intent data or third-party data.

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Zoominfo

NOVEMBER 6, 2023

Based on conversations and collaborations with executives at many of our 35,000+ customers, I recommend we reframe how we approach ABM around three pillars of growth: automated go-to-market plays, advanced forms of intent data, and alignment between sales and marketing. However, not all intent data is created equal.

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Leadspace

SEPTEMBER 5, 2016

When it comes to our “customer champions” who move, vendors are often the last to know. No scoring or “intent signal” is as strong as a true advocate of your product. Don’t lose track of your customer champions. With Leadspace, we have an upper hand when it comes to finding individuals who have moved.

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Leadspace

JUNE 21, 2017

Ultimately, it’s the job of AI vendors to educate the industry and dispel these myths and misconceptions (thank me later). The majority of vendors out there offering predictive scoring are essentially selling you a product which relies entirely on you placing trust in the continued accuracy of their machine learning modeling.

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Engagio

AUGUST 9, 2021

Spikes in interest in a specific topic can identify when accounts are in-market. This helps you find the magic moments when buyers — who normally resist Marketing and Sales outreach — actually want to hear from vendors like you. Identify good fit accounts. Some technology vendors just read site page meta tags.

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Zoominfo

MARCH 7, 2023

Then, look into account activity data to understand how many touchpoints are needed and how many contacts should be engaged at each targeted account. From there, you can work backward to determine the right number of accounts for your business based on the available budget and resources.

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SalesIntel

SEPTEMBER 18, 2023

Acquire Fresh Leads One of the primary advantages of utilizing a B2B database is the ease with which sales executives (SEs) and sales development representatives (SDRs) can import new prospects and curate comprehensive lists of target accounts (TALs) by applying filters to prospect information.

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SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

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NetLine

JUNE 5, 2023

Ultimately, INTENTIVE separates itself from other intent-based solutions by focusing primarily on genuine buyer-level intent data. Existing intent solutions target and report on account-level intent. Target More Effectively Knowing precisely who to reach is quite freeing.

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Zoominfo

MAY 21, 2021

So, why is it easier for a small floral delivery service to target a B2C buyer online than, say, a 1,000-person data security company that provides its services exclusively to financial services companies based in the United States?” Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Build targeted account lists.

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Madison Logic

DECEMBER 14, 2023

Users must learn how to use the systems while also teaching them about brand voice, style guidelines, and any other aspects and expectations to prioritize in terms of generative writing and analysis capabilities. And finally, there’s the human element. But t op – of – funnel activities tend to cost more.

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Adobe Experience Cloud Blog

JULY 13, 2017

In our latest product release , Marketo Web Personalization took this to the next level with increased campaign triggering and display options that respond to the visitor based on new intent signals, like scrolling, or exit, and appear in new ways like animating in and out, all at the marketer’s fingertips. Data is King.

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Leadspace

DECEMBER 15, 2020

For example, B2B buyers are conducting extensive research (digitally) before engaging with a vendor. According to Forrester , more ABM platforms are upgrading their features to enable users to: Select and prioritize target accounts. One study shows 61% of B2B purchases begin on the web. Develop personalized engagement.

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Terminus

JANUARY 8, 2021

If they’re too low, congratulations, you just blew past your target. Target Accounts. Target Accounts: The number of accounts you’re targeting when running a coordinated campaign. your ‘white whale’ account list). How To Measure Target Accounts: Easy! Engaged Accounts.

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Engagio

JUNE 16, 2020

These gaps are what led me and my cofounder Brian Babcock to start Engagio back in 2015 with a mission to create a next-generation marketing platform. AI and Machine Learning are essential to help synthesize the enormous amount of data required to understand intent signals and other account-based insights.

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