article thumbnail

Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. It often involves tactics like price adjustments, loyalty programs, and improving customer service.

article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. With that, you’ll get a clear idea of your position based on the SWOT analysis you created earlier.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nine Essential Soft Skills That Empower Marketing Teams

Trade Press Services

Analytical skills are vital when looking at customer behavior or tracking metrics of marketing activities but also when gathering key insights through competitive analysis , stakeholder analysis or SWOT analyses. Cultural Awareness and Inclusivity Cultural awareness and inclusivity are key values in today’s diverse and global marketplace.

SWOT 52
article thumbnail

How to Create a Marketing Plan

Sharpspring

Demographics. SWOT Analysis. Your SWOT analysis is an honest look at your business’s strengths, weaknesses, opportunities, and threats. Again, you likely did this in your business plan, but let’s revisit SWOT for marketing (or on behalf of your client). Marketing Plan Example: SWOT. Sociographics. Psychographics.

Planning 100
article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

You assign them characteristics, including demographic information such as age, gender, and income. Or you might set up a loyalty program with rewards for long-standing customers or those who refer you to their friends. You could group them randomly to measure general appeal, or by a particular demographic.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

You assign them characteristics, including demographic information such as age, gender, and income. Or you might set up a loyalty program with rewards for long-standing customers or those who refer you to their friends. You could group them randomly to measure general appeal, or by a particular demographic.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

You assign them characteristics, including demographic information such as age, gender, and income. Or you might set up a loyalty program with rewards for long-standing customers or those who refer you to their friends. You could group them randomly to measure general appeal, or by a particular demographic.