Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 352

Buyer Intent Intent Work Management Marketing Management 352

Webbiquity

APRIL 13, 2022

That makes SEO one of the top areas of investment for B2B marketing teams. However, B2B SEO is a different animal from consumer-focused strategies. Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ.

SEO 299

SEO Marketing Websites B2B Marketing & Strategy 299

Zoominfo

DECEMBER 23, 2021

Even before the pandemic, a far more fluid, labor-driven hiring market meant the time-tested methods for interviewing and hiring candidates were becoming outdated. Here, we examine the digital recruiting funnel and identify tech strategies that recruiters can adopt to drive better outcomes for their business.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

ClickZ

JANUARY 12, 2024

Understanding media performance in digital marketing is like navigating a maze that constantly changes. Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Spending 104

Spending Paid Search Agency Top of Funnel Cable 104

ANNUITAS

MAY 28, 2020

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. But he didn’t just present these ideas in a blog post.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. 4 Marketing Learnings From a Study. 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. But in crowded markets, how can you be sure your marketing content and outreach is visible?

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Television marketing 106

Television marketing Planning Paid Search Agency Peer-to-peer 106

Martech

MAY 16, 2024

Brands are interested because of the deep penetration that CTV and digital video have with U.S. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them. Image: IAB, “2024 Digital Ad Spend & Strategy Report.”

Marketing Budget 104

Marketing Budget Video Marketing Ad Exchange Multi-Channel 104

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. With the impending demise of third-party cookies in April 2024, the pressure to evolve your first-party data strategies and maintain a competitive edge has never been greater. Source: Contentlift.io Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing & Strategy 52

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing & Strategy 121

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Paid Search Agency 90

Paid Search Agency Ads Campaigns Ad Building 90

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Marketing & Strategy 69

Valasys

FEBRUARY 13, 2024

Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? Why do you need B2B Growth Marketing?

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 110

Top of Funnel B2B Marketing Content Marketing B2B 110

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 114

Paid Search Agency Marketing Attribution Top of Funnel Companies 114

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Privacy 110

Privacy Transparency Privacy Protection Ethics 110

Choozle

NOVEMBER 7, 2023

In the non-stop scroll of the digital world of today, capturing the attention of your audience is a challenging endeavor. We emphasize that creative should not be an afterthought but a fundamental pillar of effective advertising. With users spending an average of just 1.7

Creativity 79

Creativity Funnel Advertising Digital Marketing Funnels Mobile Advertising 79

Contently

AUGUST 5, 2020

“Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. By March 13, the entire marketing team was mobilized around an entirely new content strategy. The COVID content strategy. “Here are some pieces of content that are going to help you.

Top of Funnel 199

Top of Funnel SME Marketing & Strategy Budget Programs 199

Engagio

DECEMBER 9, 2020

How does one apply an ABM approach to a winning B2B strategy in 2021? Personalize brand experiences on digital. While there may be many logos you’d love to score, the truth is, only a certain percentage of them are in-market for your products or services. Don’t send your Marketing team or SDR team on wild goose chases.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 112

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 112

Choozle

AUGUST 20, 2021

Marketers of travel-related services were among the first ones to bear the brunt of the 2020 coronavirus pandemic when worldwide restrictions were put in place. For travel destinations, digital advertising strategies can vary greatly, but the one thing they all have in common is precise audience targeting’s ability to drive results.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

Contently

MARCH 26, 2021

Want to feel depressed about marketing? So why are marketers still pumping nearly $100 million in display ads this year? While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196