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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The report also found that e-mail continues to have a high response rate too.

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The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

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B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Telephone leads all media with the highest response rate of 5.53 percent, and e-mail produced an average response rate of 3.39

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B2B Lead Generation Blog: Paper Direct Mail is Not Dead

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

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B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Target Marketing: What’s a Lead?