Trade Press Services
MAY 13, 2024
B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week.
Contently
MAY 13, 2024
We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
33Across
MAY 13, 2024
Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google announced its plan, over 50 alternative identity solutions have become available in Prebid alone. While the industry is gaining strides with targeting users across Safari and other. The post What’s The Key to Good Cookieless Targeting?
Top Rank Marketing
MAY 13, 2024
What’s the second most-used search engine in the world? Nope, not Bing. Or DuckDuckGo. Certainly not Yahoo, AltaVista or AskJeeves. The second most-used search engine in the world is YouTube. Over 2.5 billion users visit the site per month, and people watch over a billion hours of video on the platform every day. It’s no surprise that brands are looking to connect with an audience on YouTube.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
MAY 13, 2024
Businesses must maintain a balance between using AI to drive innovation and adhering to ethical standards that safeguard consumer rights and societal norms. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
MAY 13, 2024
OpenAI's latest release, GPT4o, introduces a faster, smarter AI assistant with voice and translation capabilities, transforming digital conversations. Continue reading.
illumin
MAY 13, 2024
Mother’s Day is a fantastic opportunity to share our appreciation with the moms and mother figures in our lives, but it is also prime time to see some great ads. The annual maternal celebration took place on Sunday, May 12 this year. In addition to showering moms everywhere with flowers and cards, advertisers jumped at the chance to share their perspectives on the importance of motherhood.
The Marketing Blender
MAY 13, 2024
In B2B marketing, professional services is an industry that requires a specialized approach. After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. The marketing and sales environment for B2B professional services is a highly relationship-based nurturing and selling environment.
Martech
MAY 13, 2024
Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ahrefs
MAY 13, 2024
When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS).
Martech
MAY 13, 2024
Quantcast is a global digital advertising, audience insights and measurement platform. Understandably, it has been following the Google Privacy Sandbox saga with close attention. We sat down with their U.K.-based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Competition and Markets Authority.
CMSWire
MAY 13, 2024
Discover the top ecommerce certifications and courses in 2024. Gain skills, stand out and advance your career. Continue reading.
Martech
MAY 13, 2024
OpenAI’s latest ChatGPT flagship is ChatGPT-4o (“o” for “omnimodel”) which will operate across images and audio as well as text, and will be available to all users, including free users. The news came in a brief online announcement from Mira Murati, OpenAI’s CTO and former interim CEO during Sam Altman’s brief removal from the role.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClickZ
MAY 13, 2024
Explore how Meta's new generative AI tool will impact digital marketers' campaign creation process and the experience for customers
Martech
MAY 13, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Acrolinx
MAY 13, 2024
The right way to use hyphens is tricky business that many people never quite master. Follow these quick tips to make sure you’re hyphenating correctly. The post The Right Way to Use Hyphens appeared first on Acrolinx.
Ahrefs
MAY 13, 2024
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Envy
MAY 13, 2024
If your sales cycle is longer than 6 months with multiple buyer groups involved, or if your ACV is pretty high but there aren't THAT many opportunities on the market, ABM is for you. And what better place to orchestrate your ABM motion than on HubSpot?
The Lead Agency
MAY 13, 2024
Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. Website browsing trends had begun to flip: desktop was down, and mobile web search was on an upward trajectory that we all knew would never be topped by desktop again. The mobile-first crusade was Google’s doing.
FunnelEnvy
MAY 13, 2024
With competition heating up across almost all industry verticals, it is more challenging than ever for SaaS companies to improve marketing ROI. One key strategy for achieving better results is partnering with the right Conversion Rate Optimization (CRO) partner. Navigating all the options for CRO services can be daunting for a busy B2B marketing professional.
Thinkers360
MAY 13, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Ecosystems for 2024. Congratulations to all our Ecosystems influencers who participated! Top 50 Global Thought Leaders and Influencers on Ecosystems 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Televerde
MAY 13, 2024
Today’s B2B buyers have more information and options than ever before. A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers.
SalesIntel
MAY 13, 2024
Imagine this: a prospect you’ve been connecting with finally agrees to a call. But instead of being excited about your product, they seem guarded, uninterested. This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. But what if there was a way to flip the script? The truth is, B2B sales doesn’t have to be a slog.
Seismic
MAY 13, 2024
In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organizational success. However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM) teams use behind the scenes in their sales motions. Many GTM teams already rely on sales enablement software.
SalesIntel
MAY 13, 2024
Heads up, salespeople! The game just changed. Forget those old-school number-chasing tactics – it’s customer time! A customer-centric approach in B2B sales is all about understanding what your customers truly need, and then becoming their hero by helping them get it. Here’s the sweet part: happy customers spend more money (Deloitte says a whopping 140% more!
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Benchmark Email
MAY 13, 2024
Businesses are faced with a dilemma: whether to harness the power of artificial intelligence (AI) or outsource design tasks to human professionals. Each approach has its advantages and considerations, making it essential for marketers to understand when to leverage AI and when to entrust design projects to skilled designers. In this article, we’ll explore the… The post Marketing Design: When to Use AI and When to Outsource appeared first on Benchmark Email.
SalesIntel
MAY 13, 2024
Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. By harnessing the power of this data, you can fine-tune your GTM motion to deliver personalized experiences, target the right audience, and drive sustainable growth.
Lake B2B
MAY 13, 2024
In today’s digital landscape, where competition for consumer attention is fierce, businesses need effective strategies to cut through the noise and connect with their audience. One powerful tool that remains at the forefront of healthcare marketing efforts is email.
Expert insights. Personalized for you.
86 
Let's personalize your content