Opt Intelligence

APRIL 25, 2021

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Just like it sounds, this is the number of people who opened your email.

Email Campaigns 62

Email Campaigns Campaigns Open Rate Click Rate 62

Zoominfo

MAY 19, 2020

That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. to send an unsolicited commercial email. You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. We shall unravel the intricate tapestry of email marketing success.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Create Content Upgrades and Gated Content Offering content upgrades is one of the most effective ways for email marketing lead generation. That’s why people love them and easily give out their emails in exchange for it.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

MAY 24, 2024

10 crimes that will send you to email jail This incident makes me think about email (of course!). Why should you fear email jail? Here’s my quick list of 10 email fails (some misdemeanors, some felonies) that can put us in email jail and what to do to stay on the right side of the law.

RFP 111

RFP Deliverability Blast Campaigns Budget Programs 111

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

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Blast Campaigns Practices Opt-out Best Practices 195

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Below we have outlined KPIs to help as you work to improve your campaigns and resonate with subscribers.

Email Marketing 100

Email Marketing Click Rate Open Rate CTR 100

Zoominfo

MAY 19, 2020

That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. to send an unsolicited commercial email.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Mailmunch

MAY 31, 2021

Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. Flash sale emails.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

SmartBug Media

JUNE 2, 2022

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. On the other hand, the unsubscribe rate shows the number of recipients who opted out of further communication.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. But wait, isn’t that the same as open rate? Ignore false opens.

Open Rate 110

Open Rate Peer-to-peer Privacy Policies Click Rate 110

Martech

MARCH 6, 2024

Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time. Are you in business to get more opens and clicks? Average click rate : The control won with a 16% uplift. Or to make money? Which test won?

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Click Rate Budget Programs Case Studies Open Rate 94

Navigate the Channel

JULY 12, 2023

But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Benchmarking industry standards can guide email marketing goals. In 2023 so far, the number of emails sent and received is already at 347.3

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Open rate Open rate is another critical and popular metric among marketers.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Vision6

APRIL 17, 2024

If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. You might discover that social media ads drive the highest conversion rates, while email campaigns generate the most leads.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Below, we look at each factor that you need to consider to be successful in email. This happens when your subscribers opt in through a sign-up form. This can be executed as a “welcome” email.

Email Marketing 106

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 106

Martech

NOVEMBER 13, 2023

ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM. They still use the Onesend platform to create templates and do push-down campaigns for all of the sites. On the Onesend side, James lists awareness campaigns and online promotional campaigns. ” Get MarTech!

Paid Search Agency 97

Paid Search Agency Marketing Automation Services Work Management SMS 97

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results.

ROI 100

ROI Email Marketing Marketing & Strategy Marketing Strategy 100

Scoop.it

FEBRUARY 15, 2024

Email marketing helps companies communicate their message effectively and build relationships with their customers. Email marketing costs 82% of businesses between 0% and 20% of company budgets. In other words, with email marketing, small businesses can compete with larger companies. It can drive sales at a low cost as well.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 103

Deliverability CAN-SPAM Privacy Protection Churn Rate 103

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium. billion in 2023.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

SendX

MAY 6, 2021

In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. To do so, you first need to collect email addresses. Traditional fields include name, email address, contact number, etc. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Why so many emails, though?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Hubspot

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Personalize the Email Greeting.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

SmartBug Media

APRIL 10, 2023

However, there are very attractive benefits that come with SMS specifically, including: Increased Reach Because customers are already so active on their phones, SMS messages have much higher reach than emails. Brands can use SMS marketing to reach customers who may not regularly check their email inboxes.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

SmartBug Media

NOVEMBER 4, 2022

One of those strategies is email list management, or the management of contacts in your subscriber list. When it comes to email marketing, most companies conduct business as usual: sending mass, untargeted emails to unsegmented lists and ignoring lead nurturing before moving them on to sales. What Is Email List Management?

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Sharpspring

JUNE 9, 2020

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Click Rate.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Opt Intelligence

MARCH 29, 2022

Every email marketing manager has dealt with a campaign or two that just didn’t deliver like you planned. Many email service providers look at the longterm engagement rate of your email campaigns to determine the overall health of your list. One week’s low open rate is not a big deal.

Tips 82

Tips Opt-out Opt-in Work Management 82