Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Image source What is Marketing Automation?

Marketing Automation Services 182

Marketing Automation Services Marketing Automation CRM Automation 182

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? Email: Business email address Sign me up!

Marketing Automation Services 66

Marketing Automation Services Work Management Marketing Management Marketing Automation 66

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. One company, fintech giant Klarna, has gone so far as to ditch two major vendors in favor of DIY software.

Marketing Management 125

Marketing Management Marketing Automation Services Marketing AI Vendors 125

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. You have to balance your investment in tools (like technology) with investments in knowledge and expertise for your team.

Marketing Automation Services 119

Marketing Automation Services Marketing Automation Automation Marketing Management 119

Act-On

DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets.

Marketing Automation Services 287

Marketing Automation Services Marketing Automation Automation Advertising Agencies 287

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Martech

OCTOBER 22, 2024

In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide. As a marketing technology practitioner, I’m affronted by this wide chasm of expectations and reality.

Work Management 112

Work Management Marketing Management Marketing Automation Services Lead Ranking 112

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. This powerful solution lets you create automated processes to target shoppers with personalized offers and messages. Check out our list of the 17 best marketing automation tools.

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Automation 102

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Monday.com.

Marketing Automation Services 315

Marketing Automation Services Budget Programs Enterprise Management Work Management 315

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Here are 12 ways your marketing team can use a CDP. CDP as a source of truth A lot of the data in a CDP comes from other “sources of truth” — like your email service provider, e-store or fulfillment house.

Marketing Automation Services 117

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 117

Webbiquity

JUNE 29, 2021

But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success. By automating routine marketing processes, you can generate higher ROI without spending more on PPC campaigns or hiring more people. Be Smarter About Lead Generation.

Marketing Automation Services 338

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 338

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. It takes time to build up reputation.”

Deliverability 117

Deliverability Tactics Email Marketing Work Management 117

Marketing Insider Group

FEBRUARY 5, 2025

Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.

Efficiency 173

Efficiency CRM Automation Marketing Automation Services 173

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. A full-featured marketing automation is also a sizable investment. MAP market challenges 1.

Marketing Automation Services 95

Marketing Automation Services Marketing Management Multi-Channel Vendors 95

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. An insurance marketer, for example, might receive the same eBook twice (oops!).

Open Rate 246

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 246

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 349

Email Marketing Personalization Psychographics Marketing & Strategy 349

Hubspot

AUGUST 7, 2024

SaaS worker is a CRM platform holding their life together. Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. Benefits of Using a SaaS CRM The Best SaaS CRM Software Finding the Perfect CRM for Your SaaS Company What Is a SaaS CRM? User Experience.

Enterprise Management 81

Enterprise Management Work Management Marketing Automation Services Marketing Management 81

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Give me MPM platforms. Some notable MPM platforms include: 1. Sojourn Solutions: They provide insights on measuring marketing ROI and compare MPM platforms with other solutions.

Marketing Attribution 108

Marketing Attribution Work Management Marketing Automation Services Marketing Management 108

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up!

Marketing Automation Services 78

Marketing Automation Services Marketing Management Multi-Touch Attribution Analytics 78

Act-On

AUGUST 9, 2024

Marketing works hard to deliver them, which is why it’s so discouraging to hear things like: We need more leads from marketing… We’re spending way too much time chasing down leads who aren’t ready to buy… Our sales targets are unrealistic, given the quality of the leads we’re getting… And it’s not from a lack of trying.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation CRM Lead Ranking 130

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. But as with any tool, it’s only as good as the strategies behind it, right? Yet creating better strategies requires better data, and this is where many marketers get stuck.

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

Budget Programs 305

Budget Programs Marketing Automation Services CMS Development Marketing Budget 305

Act-On

NOVEMBER 8, 2024

The holidays are the busiest time for email marketers and 2024 is going to be no different. At that same time we need to remember that our subscribers are being inundated with holiday emails as well. Understanding users’ inboxes are busier – what’s the best, most efficient time to send your email?

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. MarTech is the combination of marketing and technology.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 164

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 164

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity. We acquired Clickagy and launched Streaming and Custom Intent.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Only B2B

OCTOBER 9, 2024

They are the bubbles on the surface of your marketing feed. Understanding the Concept of a Marketing Qualified Lead A Marketing Qualified Lead is the term for prospects who actively engage with your content and meet specific criteria, indicating they are more likely to become customers. MQL is dead. Not exactly.

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. As marketers, most of us would prefer a smaller number of tools offered at a lower cost.

Marketing Automation Services 105

Marketing Automation Services Enterprise Management Work Management Marketing Management 105

SocialPilot

DECEMBER 2, 2024

By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. To enhance a business’s online reputation, Google review management involves monitoring and responding to customer reviews on platforms like Google My Business (GMB).

Marketing Automation Services 88

Marketing Automation Services Marketing Management Budget Programs Google 88

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging.

Budget Programs 114

Budget Programs Enterprise Management Marketing Automation Services Work Management 114

Stevens & Tate

JANUARY 29, 2025

Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. In this article, well explore how automation tools can transform your product events, making them more impactful and measurable. What is Product Events Marketing Automation?

Marketing Automation Services 74

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 74

Act-On

APRIL 29, 2024

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment?

Marketing Automation Services 317

Marketing Automation Services Budget Programs Automation Work Management 317

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing Budget 110

Marketing Budget Marketing Automation Services Allocation Work Management 110

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Work Management 113

Work Management Marketing Management Marketing Automation Services CMS Development 113