Act-On
DECEMBER 9, 2023
Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. We had to get more personalized. We had to get more personalized.
Webbiquity
SEPTEMBER 28, 2022
Most consumers are inundated with marketing emails on a daily basis. But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization?
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Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.
Martech
MAY 24, 2024
B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.
Act-On
DECEMBER 7, 2023
The cracks in your marketing automation platform may have been showing for some time. And staying the course with your existing platform is tempting, isn’t it? Implement marketing automation that plays nice with your tech stack No one likes a playground bully, do they? It’s difficult to use. Sound familiar?
Martech
JANUARY 9, 2024
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. One of the primary uses for AI is better automating customer journey orchestration.
Webbiquity
APRIL 23, 2024
In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.
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