markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too. The report also found that e-mail continues to have a high response rate too.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

OCTOBER 22, 2005

Telephone leads all media with the highest response rate of 5.53 Telephone leads all media with the highest response rate of 5.53 percent, and e-mail produced an average response rate of 3.39 Telephone leads all media with the highest response rate of 5.53

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

markempa

NOVEMBER 22, 2006

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120