The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. UTM Keyword Term = healthcare payroll software. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI.
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