Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. But how does ZoomInfo Intent work?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Aberdeen

JUNE 25, 2019

And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent. When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. But purchase intent insights aren’t static. Boosting SEO Results with Intent Data.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

Aberdeen

AUGUST 29, 2019

With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event. How Intent Data Impacts Event Marketing. Intent data is most often associated with account-based marketing.

Intent Data 40

Intent Data Event Marketing Intent Planning 40

6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. We call this anonymous data-realm the Dark Funnel. The Dark Funnel is brimming with anonymous buyer intent data.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

B2B Marketing Directions

SEPTEMBER 26, 2021

Some marketing practitioners, agencies and consultants argue that marketers should use intent data and predictive analytics to determine when an organization is likely to be in-market, and then focus marketing efforts on those prospects.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Hubspot

DECEMBER 23, 2022

“Leadfeeder gives us a great idea of which qualified enterprise prospects are checking us out so we can follow these leads,” Ben O. Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76