DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. Estimate search volume to determine how competitive each keyword would be to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. In this post we’ll be talking about UTM tagging. Dig deeper: GA4: What marketers need to know for a successful transition. “So via Google.

Marketing Analytics Tools 102

Marketing Analytics Tools Tagging Analytics Google 102

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. SEO audits can help you: Assess how your content is performing for your target keywords. A quick Google search for SEO auditing tools will show you 1.3 million results and dozens of tools that all seem to have similar offerings. Ahref’s Content Gap Tool.

SEO 337

SEO Tools Keywords User-Generated Content 337

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Who is visiting my website?

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Attribution Analytics Google 118

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. But like any journey, success depends on having the right tools. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

Budget Programs 222

Budget Programs Marketing Automation Services CMS Development Marketing Budget 222

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. Before his or her arrival, the company had a marketing agency that refreshed the website and updated the logo.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

accelerate agency

MAY 24, 2023

And what tools should you use? Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. GOOGLE ANALYTICS BASICS. Add User to Google Analytics.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. It’s not just a new version of Google Analytics. That’s GA4 for you.

Marketing Analytics Tools 240

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 240

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 257

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 257

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 107

Social Media Advertisements Advertising Tools 107

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. Some of these ppc tools may be brand new to you, some will be familiar. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Sharpspring

JULY 13, 2021

The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate into your daily marketing tactics. Top 8 Essential Digital Marketing Tools.

Tools 105

Tools Paid Search Agency Marketing Analytics Tools Planning 105

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Customer Relationship Management is the heart of B2B tech marketing. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Stevens & Tate

JULY 22, 2022

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1. Google Analytics.

Analytics 127

Analytics Marketing Websites Tools Marketing Analytics Tools 127

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. Use SEO tools.

Analysis 241

Analysis SEO Lead Ranking Lead Scoring 241

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Image: Google Analytics.

Marketing Analytics Tools 329

Marketing Analytics Tools Content Marketing Work Management Marketing Management 329

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. Pricing: $39/$79/$179 per month; enterprise pricing by quote.

Marketing Automation Services 226

Marketing Automation Services Analytics Tools Correlation 226

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Top Rank Marketing

MAY 15, 2024

Earning rankings for strategically important keywords is a clear sign that your approach is working, but the difference between a top-10 ranking versus a top-3 ranking can lead to a massive difference in organic traffic. In 2023, the top-ranked result of a SERP in Google generated 39.8% respectively. These are a few of our favorites.

Lead Ranking 102

Lead Ranking Lead Scoring SEO SERP 102

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. suggest which tools to use.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Marketing Insider Group

AUGUST 28, 2023

Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. According to 49% of marketers, organic search has the best ROI of any marketing channel.

SEO 190

SEO Lead Ranking Lead Scoring SERP 190

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. And it’s not so much the keywords these days.

SEO 296

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 296

accelerate agency

MAY 24, 2021

And what tools should you use? There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 274

Work Management Marketing Management Budget Programs Allocation 274

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 106

Paid Content ROI Content Marketing Marketing Analytics Tools 106

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Email Marketing Software.

Budget Programs 336

Budget Programs Marketing Management Software Webinar Metrics 336

ClearVoice

SEPTEMBER 16, 2019

What would a solid SEO and content marketing strategy be without keywords? You can research keywords simply by typing the keyword “wedding cakes” in a keyword tool, organize the results by monthly search volume and discover the keywords that you should be using in your content.

Keywords 75

Keywords Research Tools Cost Per Click 75

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective?

Keywords 100

Keywords SEO Research Resources 100