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Content Marketing: 4 stages to mapping your content strategy

markempa

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. You may also like.

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How the Halo Effect Drives Lead Generation

markempa

In this post I’m going to explain how it applies to lead generation. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. How do you get on the radar of thought leaders and industry experts?

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TrustRadius: The Reach of Research Campaigns

Content4Demand

According to data from the Content Preferences Report 2022 from Demand Gen Report, today’s buyers rank research and survey reports as the most valuable sources for researching B2B purchases. In the past, it was just one gated piece of content, and they used it for demand gen. When do you start doing content ideation?

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. And data from the latest B2B Marketing Mix Report reveals they will be an essential lead gen and brand-building tool in 2024.

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B2B Lead Generation Blog: In defense of thought leadership

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So what is a thought leader? Okay back on track.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed. Congrats David!

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