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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

These consumers demand transparency and authenticity from brands. For brands seeking longevity and relevance in a crowded marketplace, ethical marketing is not just desirable but necessary due to the increasing demand for transparency and authenticity. A key component of ethical marketing is commitment to trust and authenticity.

Ethics 115
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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

But here’s the catch: earning that loyalty is harder than ever. Be Transparent: Own your expertise while transcending business and product biases. Demonstrate transparency by disclosing conflicts, embracing diverse perspectives, and acknowledging alternative solutions or competitors. Are you ready to make your move?

Media 94
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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Additionally, explore incorporating emerging brands into your product assortments to appeal to diverse customer segments and foster loyalty.

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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

48% of Millennials visit stores to get merchandise immediately compared to 39% of Gen Z. According to Salesforce’s Connected Shopper report, 48% of Millennials said that one of their primary reasons to visit a store is to get merchandise immediately rather than wait for delivery, as compared to 39% of Gen Z.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Transparent communication about data usage, consent, and regulation compliance is now a cornerstone of B2B social media marketing strategy. This approach involves offering high-quality public content, exclusive experiences, and merchandise to subscribers, fostering a sense of exclusivity and loyalty.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

With the right CRO strategies, you can create engaging customer experiences, earn loyalty, and increase your revenue. It’s also critical to be transparent and upfront about shipping costs and taxes. No matter how many visitors you attract to your digital storefront, website traffic is only half the battle.