The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. Why Is Marketing B2B Professional Services So Hard?

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 275

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 275

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Another approach is to focus on low-cost or no-cost marketing tactics.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

The Marketing Blender

OCTOBER 1, 2022

Our Services. . Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. See Our Work. . Who We Are. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. Go deeper than demographics and even firmographics.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 109

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 109

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Zoominfo

AUGUST 3, 2022

Unfortunately, that’s not really an actionable business tactic. All too often, marketing budgets are the first to be scaled back. But cutting back on marketing isn’t always what’s best for your business. Should You be Cutting Back on Marketing Spend? In fact, it could be catastrophic.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

SmartBug Media

OCTOBER 2, 2023

As the year draws to a close, marketers face a crucial task: allocating their remaining marketing budget to drive the best return on investment (ROI). Whether you're an experienced marketer or just starting out, we've got you covered. Let's dive in and make those marketing dollars count! What’s working well?

Allocation 64

Allocation Marketing Budget Marketing Budget Creation Cost per Acquisition 64

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Focus on understanding their needs, preferences, and perceptions related to your products or services.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 316

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 316

Velocity Partners

DECEMBER 13, 2023

If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. You either: Adapted your core story, messaging and tactics for a narrower Ideal Customer Profile (ICP). Or you: Made up new messaging and tactics for a narrower ICP – totally distinct from your core story. Let me explain.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 122

Tactics Email Marketing Planning Marketing Budget 122

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. A Marketplace in Transition.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy.

Marketing Budget 85

Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Adopt An Omni-Channel Marketing Strategy.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

KoMarketing Associates

DECEMBER 17, 2019

It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy. For many, creating a new year’s strategy starts by looking back at the previous one. Which strategies worked and which didn’t? Start With the Right Strategy. Don’t know where to start?

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

Zoominfo

APRIL 6, 2021

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. The most successful organizations are gathering this information and using it to feed their go-to-market strategies and tactics. Marketing automation has existed for many years, but often on a generic playing field.

Marketing Budget 130

Marketing Budget Marketing Management Ideal Customer Profiles Automation 130

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. You need a SaaS marketing strategy that works. One which can help you with what is often the tough job of selling your service to prospective customers. What follows are 12 elements of a successful SaaS marketing strategy.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Golden Spiral

NOVEMBER 7, 2022

Have you been asked to cut your marketing budget? Slashing marketing expenditures, however, is a knee-jerk reaction. Google slashed their own marketing budget at the height of the pandemic. The UK government urged businesses to reduce prices by cutting their marketing spending. Watch the headlines.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Meerkat Marketing

JANUARY 8, 2023

It’s 2023, if you have not yet created a marketing strategy for the year, now is the time! . A marketing strategy is a plan for reaching and attracting new customers and retaining and engaging current ones. Here are some steps to follow when creating a marketing strategy for your business: .

Marketing Budget 52

Marketing Budget Marketing & Strategy Marketing Strategy Allocation 52

Marketing Insider Group

NOVEMBER 7, 2017

For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. The post Influencer Marketing Budget: What’s Reasonable to Drive Results? That’s already well known.

Marketing Budget 206

Marketing Budget First-Mover Advantage Marketing & Strategy ROI 206

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Marketing Insider Group

MAY 11, 2021

They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online.

Lead Ranking 337

Lead Ranking Analytics Marketing AI Marketing Budget 337

xiQ

JULY 9, 2019

Does Your Marketing Budget Allow For Game Changing Solutions? Similarly, you can’t use outdated sales and marketing tactics and technologies to conduct next generation Account-Based Marketing. . B2B Marketing is transforming from Lead Generation to Account-Based Marketing.

Marketing Budget 83

Marketing Budget Marketing AI Marketing Budget Creation Marketing Management 83

Inbox Insight

APRIL 26, 2020

An inbound marketing campaign costs 62% less per lead than traditional outbound marketing, with much better return on investment. Successful inbound marketing requires a solid understanding of multiple digital platforms and channels, and therefore, good planning, strategy, optimization and measurement are vital.

Inbound Marketing 105

Inbound Marketing Marketing Budget Marketing & Strategy Marketing Strategy 105

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. 1: Branding.

Small Business Marketing 137

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 137

xiQ

JULY 9, 2019

Does Your Marketing Budget Allow For Game Changing Solutions? Similarly, you can’t use outdated sales and marketing tactics and technologies to conduct next generation Account-Based Marketing. . B2B Marketing is transforming from Lead Generation to Account-Based Marketing.

Marketing Budget 62

Marketing Budget Marketing AI Marketing Budget Creation Marketing Management 62

ClickDimensions

SEPTEMBER 11, 2023

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. Marketing teams in SMBs are often understaffed or lack the necessary skills to launch and monitor initiatives.

B2B Sales 52

B2B Sales Marketing Budget B2B Marketing Marketing & Strategy 52

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

B2B Digital Marketer

JUNE 23, 2022

Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging. Nowadays, the stakes in digital marketing are much higher than they used to be, and the task of digital marketing has become more complex.

Marketing Budget 52

Marketing Budget Marketing Budget Creation B2B Marketing B2B 52

Circle Studio

JULY 7, 2022

A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. But too often, firms rely on a tactical approach, or an outdated strategy that needs modernizing. Make it all about them (not about your firm).

Marketing Budget 60

Marketing Budget Marketing & Strategy Marketing Strategy Account Based Marketing 60

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62