Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JUNE 17, 2010

We have focused on relevant followers, in our industry by and large. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 124

Twitter Paid Content Paid Search Agency PR 124

Convince & Convert

SEPTEMBER 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 122

Social Media Work Management Marketing Management Media 122

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Commerce If you have done steps 1 and 2, in the Consideration phase of the Buyer's Journey, you will continue to be relevant i.e. short-listed among candidates to solve the buyer's problem. What’s the Point?

Webinar Metrics 129

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 129

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Santosh460 hh Social media marketing agency Awesome Post!

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

AUGUST 19, 2010

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It punches a hole in the theory that social media and content creation success has to be a huge time commitment. Ive founded 5 companies, and spent 15 years running digital marketing agencies. It makes sharing simple.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Paid Content 142

Paid Content Ad Building Branding Brand Identity 142

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. If it’s not, then we don’t.

Paid Content 131

Paid Content CRM Paid Search Agency Social Media 131

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 145

Social Media Media Webinar Metrics Marketing & Strategy 145

Convince & Convert

APRIL 1, 2010

It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service. Wouldn't be too hard to turn this ad into a better converting, more relevant piece.

Social Media 119

Social Media Paid Search Agency Media Advertising Agencies 119

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Then I posted a couple of relevant comments on an industry forum and views of my blog went through the roof. I don’t believe in a “digital divide.”

Social Media 136

Social Media Media PR Webinar Metrics 136

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Ive founded 5 companies, and spent 15 years running digital marketing agencies. You just first have to find your customers’ pain points.

Social Media 146

Social Media Media Webinar Metrics Marketing & Strategy 146

Convince & Convert

JUNE 11, 2010

The content sounds like it'll be rich and relevant. Sorry, I don't have any other suggestion, I just think there is a more suitable, relevant title out there. The content sounds like it'll be rich and relevant. The content sounds like it'll be rich and relevant. link] jaybaer Thanks Andrew. I really do.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

SEPTEMBER 21, 2010

By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). It sounds harsh to say it that way but at the same time, I know the flowtown article was incredibly useful for myself, the agency and also clients. Search does matter.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JULY 14, 2010

The idea of connecting relevant dots for stakeholders is brilliant, cannot thank you enough for bringing it to the table. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Thanks again.

Social Media 133

Social Media Webinar Metrics Media Marketing & Strategy 133

Convince & Convert

SEPTEMBER 8, 2010

Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it?

Paid Content 134

Paid Content Facebook Paid Search Agency Advertising Agencies 134

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 146

Social Media Media Webinar Metrics Marketing & Strategy 146

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. It would help in filtering results that are not relevant for the local/regional clients. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical. You don't define.

Social Media 154

Social Media Media Paid Content Work Management 154

Convince & Convert

AUGUST 31, 2010

Ironically, I believe this is how brand relationships are now being built — at the center a relationship must be developed and “permission&# earned for brands to “enter&# the consumer’s life based on their meaning and relevance. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Being relevant to customers isn’t about just using their first name in an email. I work for a small advertising agency that has seen huge results from SEO/SEM and social media.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

SEPTEMBER 20, 2010

Thanks so much, I'd love every bit of info/input in quick, relevant clearly-digestible bites like this, and am grateful that you took the time to deliver it. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 157

Social Media Media Stats Statistics 157

Convince & Convert

MARCH 9, 2010

The Long Tail makes mustache networks (great name for a band, right) very relevant to the right audience. link] Wissensauslese RT @jaybaer: Are You Taking Social Media Shortcuts?: Are you treating social media like a checklist?A A re… [link] #marketing [link] Innovate AZ Are You Taking Social Media Shortcuts?

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

MAY 20, 2010

Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it.

RSS 127

RSS Paid Search Agency Social Media Email Marketing 127

Convince & Convert

MARCH 18, 2010

If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. Couldn’t we use our social media outposts as targeted landing pages for our email and direct mail communications?

Social Media 118

Social Media Media Webinar Metrics Marketing & Strategy 118

Convince & Convert

JUNE 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks Jay!

Social Media 151

Social Media Ideal Customer Profiles Paid Content Media 151

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. Great stuff from @jaybaer [link] Relevancy=respect…I like that!

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

FEBRUARY 9, 2010

Not all of those people will be relevant in helping me answer my questions about a product. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] Ike Pigott Brilliant, Jay. the sushi line says it all.

Social Media 118

Social Media Webinar Metrics Media Paid Search Agency 118

B2B Marketing Zone Posts

AUGUST 3, 2010

Search engines look at on-site factors to determine relevance, but at external links to gauge authority. A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Media Plan (5).

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Will they still remain relevant?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Will they still remain relevant?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 8, 2010

The new media landscape is a furtile ground for those who take a proactive approach to listening. Relevance and building trust starts when we listen and react. Ive founded 5 companies, and spent 15 years running digital marketing agencies. The opportunities are indeed there.

Social Media 127

Social Media Paid Content Media Paid Search Agency 127

Convince & Convert

MARCH 16, 2010

Much less time is spent in the public stream, where discoveries occur, and much more time is spent answering replies, and monitoring relevant topics via Twitter search. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 123

Social Media Media Paid Content Webinar Metrics 123

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. Ive founded 5 companies, and spent 15 years running digital marketing agencies. that’s a big deal.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Convince & Convert

AUGUST 25, 2010

The era of the hyper-relevant advertisement is upon us. Anonymous Nice points Mike but I would counter that the tentative will erode as the hyper-relevant emerges. There is a tipping point when an interruption becomes a welcome knock and the era of hyper relevancy will get us there. As marketers this is sensational.

Paid Content 141

Paid Content Facebook Paid Search Agency Advertising Agencies 141