Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Artificial intelligence is not new to marketing technology. Not holding out for long. Why we care. Get MarTech!

Marketing AI 123

Marketing AI Tools Generation Lead Ranking 123

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Pretending your teams are not using AI is not an option. If you have not already given them guidelines or training, now is the time. This list of considerations applies to all AI tools.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 77

Marketing AI Allocation Zoominfo ROAS 77

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 94

Marketing AI B2B Marketing Trends Planning 94

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

Marketing AI 87

Marketing AI Ethics Work Management Marketing Management 87

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 121

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. How will AI streamline your operations?

Marketing AI 101

Marketing AI Contingency Planning Work Management Digital Transformation 101

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. Businesses and consumers alike need ethical AI.

Ethics 71

Ethics Marketing AI Training Work Management 71

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 103

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 103

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. LLMs have already been trained on inconceivably large datasets. ChatGPT-4 was pre-trained on data with a cut-off of September 2021.

Marketing AI 118

Marketing AI Generation Gartner Telemarketing 118

Webbiquity

APRIL 30, 2024

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking.

Marketing AI 177

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 177

Salesforce Marketing Cloud

AUGUST 30, 2023

So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work. According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. So we decided to experiment with using what we call an AI sidekick. Can we make our research phase faster?

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Salesforce Marketing Cloud

NOVEMBER 30, 2021

Artificial intelligence (AI) is on everyone’s lips – and with good reason. According to the Future of Workforce Development report , 62% of hiring managers expect AI to substantially change the nature of work. Here are 30 of their most interesting, and sometimes surprising, quotes on AI.

Marketing AI 52

Marketing AI Enterprise Management Work Management Ethics 52

Martech

JULY 13, 2023

So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Taboola added several new generative AI features.

Paid Search Agency 83

Paid Search Agency Product Urgency Marketing Enterprise Management 83

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. It helps to follow a framework.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Unbounce

JULY 5, 2023

The answer: AI, baby. Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The more AI observes, the more it learns and improves. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.

Marketing AI 108

Marketing AI Planning Work Management Paid Search Agency 108

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

Marketing AI 100

Marketing AI Enterprise Management Work Management Marketing Management 100

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 101

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 101

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

Marketing AI 89

Marketing AI Social Media Media Ethics 89

Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

Marketing AI 78

Marketing AI Email Marketing Practices Paid Search Agency 78

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Salesforce Marketing Cloud

JULY 10, 2023

Welcome to the digital era, where artificial intelligence reigns supreme and organizations find themselves on the cusp of a revolution. The AI future is here, and it’s driving incredible business momentum. Leaders and individuals are scrambling to understand the risks and opportunities of implementing AI.

Barriers 75

Barriers Ethics Digital Transformation Training 75

ClearVoice

FEBRUARY 5, 2024

That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. AI-powered solutions can optimize key aspects of content outsourcing. Below are some ways AI and automation technologies impact content outsourcing. Content optimization. Content distribution automation.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Salesforce Marketing Cloud

NOVEMBER 13, 2023

Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. Today, we are at a similar inflection point with AI. Generative AI revolutionizes the way we interact with information, and as a result, it changes the way we think about and build applications.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. What is the right price for our product?

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

B2BMarketing.net

MAY 8, 2024

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. We explored what marketing leaders need to consider to ensure compliance while maintaining effectiveness.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Matchcraft

FEBRUARY 14, 2023

Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed. AI can include machine learning, as well as other technologies such as natural language processing, computer vision, and expert systems.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. The future of AI-powered ABM/ABX marketing holds both promises and challenges.

Marketing AI 48

Marketing AI Account Based Marketing ABM Ethics 48

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. So, where is your AI data coming from? Data traceability is super important. No, it’s all the ingredients.”

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. Proactive approach. Team adjustments.

Privacy 124

Privacy Marketing & Strategy Privacy Policies POS 124