KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 120

Marketing Budget Budget Programs Marketing Budget Creation Allocation 120

KoMarketing Associates

MARCH 23, 2021

More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior. However, new research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Blue Flame Thinking

NOVEMBER 5, 2020

If 2020 taught us anything as marketers, it’s the importance of being agile. Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by Gartner , 44% reported facing midyear budget cuts due to the effects of the pandemic. What to Consider as You Plan for 2021.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Litmus

MAY 2, 2023

How do you create stand-out marketing when budgets tighten and attention shrinks ? Email marketing is a reliable investment with an average ROI of $36 for every $1 spent. The report investigates this year’s marketing landscape and shares trends across content marketing, social media, and video.

Marketing Budget Creation 71

Marketing Budget Creation Marketing Budget Hubspot Tips 71

Inbox Insight

MAY 31, 2024

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week , nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. First things first.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Litmus

FEBRUARY 19, 2020

To be truly successful, marketers need to break out of their silos and use the power of email across channels. But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Understand what’s trending in digital marketing ?. Download the report ?.

Marketing Report 72

Marketing Report Trends Email Marketing Marketing Budget 72

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. What’s Next?

CMO 203

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 203

KoMarketing Associates

DECEMBER 17, 2019

Marketers are still turning to personalization to drive customer loyalty, and according to new research, they are using a wide array of data points to achieve this. In addition, marketers are using several data points to achieve their customer personalization goals.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B Marketing 99

B2B Marketing Trends B2B Planning 99

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 82

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 82

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

ClickZ

AUGUST 29, 2020

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Reducing media buying.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

Tomorrow People

MARCH 13, 2018

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Contently

NOVEMBER 22, 2021

This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. LinkedIn reins supreme for B2B marketers. Here are the major takeaways.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketing Budgets are Increasing. According to the SOPM report, 57.3%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. KoMarketing Associates was appreciative when GlobalSpec sent us a complimentary copy of the report for review. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #1: Email Marketing and Automation.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

KEO Marketing

OCTOBER 10, 2017

When developing a B2B marketing budget, there are two key perspectives to consider. External factors are vital to keeping updated on new trends and innovations as well as staying abreast of competitors positioning and campaigns. External Budget Considerations. Stay current with industry analyst reports for your industry.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 48

KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. There are many benefits of completing marketing plans and budgets early. There are many benefits of completing marketing plans and budgets early. 5 Steps to Setting a Marketing Budget.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 113

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 113

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. What is Predictive Marketing Analytics?

Lead Ranking 337

Lead Ranking Analytics Marketing AI Marketing Budget 337

KEO Marketing

OCTOBER 10, 2017

Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

KEO Marketing

OCTOBER 2, 2017

Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive. These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

nDash

OCTOBER 26, 2020

Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Seasoned human resource and eLearning professional with two decades of crafting copy for both website and print marketing. Liz Sheffield – Copywriter for HR Marketers . “I

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98